Senior Digital Marketing Expert – WFH | LetzBizz

Senior Digital Marketing Expert – Work From Home

We are hiring a Senior Digital Marketing Expert for a full-time Work From Home role. This is a long-term opportunity with one of our growing technology clients.

The role is best suited for a performance-driven digital marketer who can manage paid campaigns, improve lead quality, and track results clearly.

Job Summary

Job Type: Full-time

Work Mode: Work From Home

Preferred Location: Chennai

Opportunity Type: Long-term

Email: [email protected]

About The Role

In this role, you will plan, run, and improve digital campaigns across Google, Meta, and other online platforms.

You must have strong hands-on experience in Google Ads and Meta Ads. Also, you should understand lead generation, campaign tracking, basic SEO, and UGC/content marketing.

Most importantly, you should be able to show real campaign results through reports, dashboards, screenshots, or case studies.

Key Responsibilities

• You will plan and manage Google Ads campaigns, including Search, Display, YouTube, Performance Max, and lead generation campaigns.
• You will also manage Meta Ads across Facebook and Instagram for leads, traffic, engagement, retargeting, and conversions.
• In addition, you will monitor campaign performance and take action to improve results.
• You will work on keyword research, audience targeting, negative keywords, ad copy testing, creative testing, and landing page suggestions.
• You will also set up and review tracking using GA4, Google Tag Manager, Meta Pixel, UTM links, and conversion tracking.
• Along with paid ads, you will support basic SEO tasks such as keyword research, on-page suggestions, content planning, and Search Console review.
• You may also help with UGC/content ideas such as reels, testimonials, ad creatives, content briefs, and performance-focused creatives.
• Finally, you will prepare clear campaign reports with insights, results, and next-step recommendations.
  
  

Must-Have Skills

• Google Ads
• Meta Ads
• Facebook Ads
• Instagram Ads
• Performance Marketing
• Lead Generation
• Campaign Optimization
• Google Analytics / GA4
• Google Tag Manager
• Conversion Tracking
• Meta Pixel
• Landing Page Understanding
• Basic SEO
• UGC / Content Marketing
• Campaign Reporting
• CPL and ROI Analysis
  
  

Preferred Background

Candidates from advertising agencies will be preferred.

However, candidates from real estate marketing, product-based companies, SaaS, technology companies, hospitality technology, or lead-generation businesses can also apply.

Candidate Requirements

• You should have at least 6+ years of relevant digital marketing experience.
• You must have strong hands-on experience in Google Ads and Meta Ads.
• You should have managed paid campaigns independently.
• Also, you must understand CPL, lead quality, conversion tracking, ROI, and campaign optimization.
• You should be able to share campaign samples, reports, dashboards, case studies, landing pages, ad creatives, or sanitized proof of work.
• Basic SEO knowledge is required.
• UGC or content marketing exposure will be an added advantage.
• You must be comfortable working full-time from home.
• You should also be disciplined, proactive, and ready for regular performance tracking.
  
  

Who Should Apply

• Apply if you have real experience in running and improving paid campaigns.
• Apply if you can explain your campaign results using numbers such as budget, CPL, leads, conversions, and ROI.
• Apply if you are comfortable with daily reporting and clear performance ownership.
• Also, apply if you can share proof of your work.
  
  

Who May Not Be Suitable

• This role may not be suitable for candidates with only social media posting experience.
• It may also not be suitable for candidates who have only boosted posts without using proper Ads Manager tools.
• Candidates who cannot explain campaign performance, tracking, lead quality, or optimization may not be the right fit.
  
  

Selection Process

• Profile review
• Application form screening
• Digital marketing technical discussion
• Portfolio or proof-of-work validation
• Final client discussion
  
  

Important Note

• This is a performance-driven role. Therefore, applicants must give clear and accurate details about their paid ads experience, campaign results, tools used, and current employment details.
• Incomplete, vague, copied, or non-relevant responses may not be considered.
  
  

How To Apply

Interested candidates can apply here:

https://letzbizz-jobs.zite.so/

You Can Also Share Your Updated Resume To

[email protected]

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