Performance Marketing (Leadership Role)

Job Opening – Performance Marketing (Leadership Role)

Location: Lovely Professional University (LPU), Jalandhar, Punjab

About the Role

Lovely Professional University (LPU) is seeking a highly experienced and result-oriented Lead – Performance Marketing to lead our digital acquisition and growth marketing initiatives. The ideal candidate will have a proven track record of driving high-volume customer acquisition, optimizing marketing ROI, and managing large-scale digital campaigns across multiple channels.

This is a strategic leadership role requiring a hands-on professional who can build, execute, and optimize data-driven performance marketing campaigns while leading a high-performing team.

Key Responsibilities

• Develop and execute comprehensive performance marketing strategies aligned with the university's enrolment and brand objectives.
• Plan, manage, and optimize campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, YouTube, X, Programmatic Display, and other digital platforms.
• Drive qualified lead generation while optimizing Cost per Lead (CPL), Cost per Acquisition (CPA), Return on Ad Spend (ROAS), and overall marketing ROI.
• Manage substantial digital advertising budgets and ensure efficient allocation of marketing spend.
• Lead campaign planning, execution, monitoring, reporting, and continuous optimization.
• Build advanced audience segmentation, remarketing, and conversion optimization strategies.
• Collaborate closely with Admissions, Branding, Content, Creative, CRM, and Technology teams to improve lead quality and conversion.
• Implement A/B testing for creatives, landing pages, audience targeting, and campaign funnels.
• Analyse campaign performance using Google Analytics 4 (GA4), Google Tag Manager (GTM), Looker Studio, Meta Ads Manager, and other analytics tools.
• Ensure accurate campaign tracking, attribution modelling, and reporting dashboards.
• Monitor market trends, competitor activities, and emerging digital marketing technologies.
• Lead, mentor, and develop the performance marketing team while driving a culture of innovation and accountability.

Desired Candidate Profile

• 10–15 years of experience in Performance Marketing, Digital Marketing, or Growth Marketing.
• Proven experience managing high-budget digital marketing campaigns with measurable business outcomes.
• Strong expertise in:
• Google Ads (Search, Display, Performance Max, YouTube)
• Meta Ads Manager
• LinkedIn Ads
• Programmatic Advertising
• GA4 & Google Tag Manager
• Looker Studio
• Marketing Automation Platforms
• Conversion Rate Optimization (CRO)
• Strong understanding of attribution models, audience segmentation, lead nurturing, and marketing analytics.
• Excellent analytical, leadership, communication, and stakeholder management skills.
• Experience in Education, EdTech, BFSI, E-commerce, Consumer Internet, or Large Service Organizations will be preferred.

Educational Qualifications

• MBA in Marketing, Digital Marketing, Business Management, or a related discipline.
• Google Ads, Meta Blueprint, GA4, or other relevant digital marketing certifications will be an added advantage.

Key Skills

• Performance Marketing
• Growth Marketing
• Digital Acquisition
• Paid Media Strategy
• Lead Generation
• Google Ads
• Meta Ads
• LinkedIn Ads
• Programmatic Advertising
• GA4
• Google Tag Manager
• Looker Studio
• Conversion Rate Optimization
• Marketing Analytics
• Campaign Optimization
• Budget Management
• Team Leadership

Why Join LPU?

• Opportunity to lead one of India's largest higher education digital marketing ecosystems.
• Work with large-scale campaigns and significant marketing investments.
• Collaborative and innovation-driven work culture.
• Attractive compensation package and long-term career growth.

How to Apply

Interested candidates may share their updated resume at:

📧 [email protected]

Subject Line: Application – Head Performance Marketing