Marketing Manager

About the Company

Phoenix Business Advisory is dedicated to providing top-notch consulting services with a focus on performance marketing. Our mission is to empower businesses to achieve their goals through innovative strategies and data-driven insights. We foster a culture of collaboration, creativity, and continuous learning.

About the Role

We are looking for a results-driven Performance Marketing Manager to plan, execute, and optimize digital marketing campaigns across multiple paid channels. The ideal candidate should have strong expertise in performance marketing, lead generation, campaign optimization, analytics, and ROI-focused strategies.

Responsibilities

• Plan, execute, and optimize paid marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other digital platforms.
• Generate high-quality leads while maintaining target CPA and ROAS.
• Monitor campaign performance and continuously optimize for maximum ROI.
• Conduct keyword research, audience targeting, and competitor analysis.
• Manage campaign budgets and allocate spend effectively.
• Perform A/B testing on ad creatives, landing pages, and campaign strategies.
• Track and analyze campaign performance using analytics tools.
• Work closely with design, content, and web development teams to improve conversion rates.
• Create weekly and monthly performance reports with actionable insights.
• Stay updated with the latest digital marketing trends and platform updates.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 3+ years of hands-on experience in Performance Marketing.
• Strong understanding of digital advertising platforms and analytics.
• Experience managing lead generation campaigns with measurable ROI.
• Excellent analytical, communication, and problem-solving skills.

Required Skills

• Performance Marketing: Google Ads, Meta Ads, LinkedIn Ads, Lead Generation, Campaign Optimization, Budget Management, CRO, A/B Testing, Remarketing.
• Analytics & Tracking: GA4, GTM, Google Search Console, Microsoft Clarity, Meta Pixel, Conversion Tracking, UTM Tracking.
• Marketing & CRM: Landing Page Optimization, Email Marketing, CRM Integration, Marketing Automation, Lead Funnel Management.
• Tools: Google Ads Manager, Meta Business Manager, LinkedIn Campaign Manager, Looker Studio, Excel, Canva, ChatGPT/AI Tools.

Preferred Skills

• Google Ads Certification.
• Meta Certification.
• Experience in B2B lead generation.
• Experience with CRM platforms and marketing automation.