Performance Marketing Specialist (Google Ads & Meta Ads)

Location: Delhi (On-site)

Experience: 3–6 Years

Employment Type: Full-time

About the Role

We are looking for an experienced Performance Marketing Specialist with a strong background in Google Ads and Meta Ads (Facebook & Instagram). Candidates must have prior experience working in a Digital Marketing Agency. Agency experience is mandatory, as the role involves managing multiple client accounts across different industries.

The ideal candidate should be data-driven, highly analytical, proactive, and possess excellent communication and client management skills.

Key Responsibilities

• Plan, launch, and optimize campaigns across Google Ads and Meta Ads.
• Manage campaigns for multiple objectives, including:

 * Brand Awareness

 * Reach

 * Engagement

 * Traffic

 * Video Views

 * App Promotion (if applicable)

 * Lead Generation

 * Sales/Conversions

 * Remarketing & Retargeting

• Develop media strategies based on business goals and KPIs.
• Perform audience research, competitor analysis, and campaign planning.
• Monitor campaign performance and optimize for CTR, CPC, CPA, CPL, ROAS, and ROI.
• Conduct A/B testing for creatives, audiences, landing pages, and ad copy.
• Implement and troubleshoot tracking using Google Tag Manager, GA4, Meta Pixel, Conversion API, and Google Ads Conversion Tracking.
• Prepare weekly and monthly performance reports with actionable insights.
• Work closely with the creative, content, SEO, and web development teams to improve campaign performance.
• Stay updated with the latest advertising platform features, bidding strategies, and industry trends.

Required Skills

Strong expertise in Google Ads:

 * Search Campaigns

 * Display Campaigns

 * Performance Max

 * Demand Gen

 * YouTube Ads

 * Shopping Ads (preferred)

 * Remarketing

Strong expertise in Meta Ads:

 * Awareness Campaigns

 * Engagement Campaigns

 * Video View Campaigns

 * Lead Generation Campaigns

 * Sales/Conversion Campaigns

 * Catalog & Remarketing Campaigns

* Good understanding of Google Analytics 4 (GA4).

* Experience with Google Tag Manager (GTM).

* Knowledge of Meta Pixel, Conversion API, and event tracking.

* Strong analytical skills with experience using Excel/Google Sheets and reporting dashboards.

* Ability to manage multiple client accounts simultaneously.

Preferred Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• Google Ads and Meta Blueprint certifications are an advantage.
• Experience working in a digital marketing agency is highly preferred.

Soft Skills

• Excellent verbal and written communication skills.
• Strong presentation and client-handling abilities.
• Ability to explain campaign performance and recommendations clearly.
• Good problem-solving and analytical mindset.
• Self-motivated, detail-oriented, and able to meet deadlines.
• Team player with a collaborative approach.

What We're Looking For

* 3–6 years of hands-on experience managing Google Ads and Meta Ads.

* Proven success in generating leads and driving sales through paid campaigns.

* Experience managing medium to high monthly advertising budgets.

* Strong understanding of campaign optimization and performance analysis.

* Ability to independently own campaigns from strategy to execution and reporting.

If you're passionate about digital advertising, data-driven decision-making, and delivering measurable business results, we'd love to hear from you.