Performance Marketing Specialist

Company Description

• Parent company of two global luxury brands: Addicted Bespoken and Saleberate.
• Addicted Bespoken: Premium made-to-order custom clothing for all genders (tailored suits, embroidered blazers, occasion wear) serving US, UK, Europe, Australia, Canada, and Dubai.
• Saleberate: Customizable home decor and lifestyle products for identity-driven spaces.
• Both brands sell via major online marketplaces and own websites with a 4.9-star rating across thousands of international deliveries.
• Bootstrapped company founded in 2014.
• Based in Zirakpur, Punjab.
• Powered by 300+ rural Indian artisans and 50+ core team members.

Role Description

• Full-time, on-site role.
• Plan, execute, and optimize performance marketing campaigns on Amazon, Etsy, eBay, and brand websites.
• Drive sales and customer acquisition for luxury fashion and lifestyle products.
• Manage paid advertising campaigns daily.
• Monitor key performance metrics.
• Conduct A/B tests and refine targeting and creatives for a US-focused audience.
• Collaborate with marketing, sales, and customer service teams to align campaigns with brand positioning and product launches.
• Analyze campaign data and provide insights and recommendations to leadership.
• Handle budget management.
• Conduct competitor analysis.
• Stay current with platform policies and performance marketing best practices.

Qualifications

• Strong communication skills to coordinate with internal teams, share insights, and present performance reports.
• Proficiency in market research to understand target audiences, competitors, and platform trends.
• Experience in sales-focused performance marketing with a track record of driving conversions and revenue.
• Ability to develop and execute marketing strategy tailored to luxury fashion and lifestyle brands.
• Customer service orientation to ensure campaigns support a high-quality customer journey and brand reputation.
• Hands-on experience with digital advertising platforms (e.g., Google Ads, Amazon Ads) and analytics tools.
• Hands-on experience with Meta Ads (mandatory).
• Data-driven mindset with strong skills in analyzing metrics such as ROAS, CAC, CTR, and conversion rate.
• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Comfort working on-site in Mohali district and collaborating closely with cross-functional teams.
• Experience with international e-commerce markets, especially the US, is highly desirable.

Experience

• 5 to 8 years