Social Media & Growth Manager (Sakshi Agarwal + OKUU)

We're looking for a creative yet highly analytical Social Media & Growth Manager to lead the digital presence of Sakshi Agarwal (actor, creator, entrepreneur) and OKUU (premium performance nutrition brand).

This is not a posting-only role.

You'll own the complete digital growth engine—from content strategy and content planning to performance marketing, analytics, SEO, creator collaborations, and community growth.

You'll work directly with the founder and have significant ownership over scaling two high-growth brands.

• Build monthly content strategy for Instagram, YouTube, X, LinkedIn and Facebook
• Develop content calendars aligned with launches and campaigns
• Identify viral trends while maintaining premium brand positioning
• Create platform-specific strategies instead of cross-posting identical content
• Develop audience growth strategies for both brands

• Plan weekly reels, shorts, YouTube videos and campaigns
• Write creative briefs and scripts
• Coordinate with videographers, editors and designers
• Plan photoshoots and production schedules
• Maintain a content pipeline ensuring consistent publishing

• Plan and manage Meta Ads
• Optimize campaigns based on ROAS, CAC and conversions
• Build retargeting funnels
• A/B test creatives, audiences and landing pages

Track and improve:

• Reach
• Engagement
• Watch Time
• Followers
• Website Traffic
• Email Signups
• Sales Attribution
• Conversion Rate
• Customer Acquisition Cost (CAC)
• Return on Ad Spend (ROAS)

Deliver weekly and monthly reports with actionable insights.

• YouTube SEO
• Instagram keyword optimization
• Google Search optimization
• Metadata optimization
• Hashtag research
• Thumbnail strategy
• Video title optimization

• Drive traffic to website and Amazon
• Optimize product launches
• Plan sale campaigns
• Coordinate influencer campaigns
• Improve conversion funnels
• Increase repeat purchases

• Identify creators aligned with both brands
• Build influencer partnerships
• Manage outreach
• Build community engagement
• Respond to comments and DMs
• Monitor brand sentiment

Generate fresh ideas for:

• Viral reels
• Story campaigns
• Product launches
• Brand collaborations
• Trend hijacking
• YouTube series
• Founder storytelling
• Lifestyle content

• 3–6+ years in Social Media Marketing
• Strong understanding of Instagram & YouTube algorithms
• Experience running Meta Ads
• Google Ads certification (preferred)
• Strong copywriting skills
• Content strategy expertise
• Performance marketing experience
• SEO knowledge
• Data-driven decision making
• Excellent communication skills

• Canva
• Adobe Creative Suite
• CapCut
• Shopify
• Amazon Seller Central
• Google Analytics
• Google Tag Manager
• Meta Business Suite
• Notion
• ClickUp
• AI tools (ChatGPT, Claude, Midjourney, etc.)

• Audience growth
• Engagement rate
• Reel views
• YouTube subscribers
• Watch time
• Brand collaborations generated
• Organic reach
• Community engagement

• Website traffic
• Amazon sales
• Website conversions
• ROAS
• CAC
• Revenue from social
• Repeat customer rate
• Creator collaborations
• Email list growth

We're looking for someone who:

• Thinks like both a strategist and an operator
• Loves consumer brands and storytelling
• Understands internet culture and premium branding
• Is obsessed with analytics and continuous improvement
• Can independently execute campaigns from idea to results
• Takes ownership and moves quickly without constant supervision

• Building Sakshi Agarwal into one of India's leading actor-founder digital brands.
• Scaling OKUU into India's most loved premium performance nutrition brand.
• Creating content that blends storytelling, entertainment, education and commerce.
• Launching campaigns that drive measurable business growth—not just views.

Please send to [email protected]

• Resume
• Portfolio of social media accounts managed
• Links to campaigns you've worked on (organic and paid)
• Performance metrics achieved (growth, ROAS, engagement, conversions, etc.)
• A short note on why you're excited to work with Sakshi Agarwal and OKUU

This role is ideal for someone who wants to build iconic brands, not just manage social media. 🚀