Social Media & Web Manager (from Media Industry)

About The Opportunity

A fast-moving digital media and talent development company, we blend edtech innovation with entertainment storytelling to launch careers in creative tech, design, and digital marketing. Our platforms empower learners and creators across India with real-world projects, industry mentorship, and social-first content strategies. We’re scaling our brand presence and audience engagement through smart, data-driven social and web experiences—and we need a sharp, agile Social Media & Web Manager to lead the charge. Role & Responsibilities

• Plan, create, and execute multi-platform social media campaigns that grow follower base, boost engagement, and drive conversions across Instagram, LinkedIn, YouTube, and emerging platforms.
• Manage and optimize the company’s website CMS (WordPress/Shopify), ensuring UX consistency, SEO alignment, and conversion-focused landing pages.
• Analyze platform analytics (Meta Business Suite, Google Analytics, UTM tracking) to refine strategy, report performance, and justify ROI to leadership.
• Collaborate with content creators, designers, and instructors to produce high-performing, platform-native assets—reels, carousels, blogs, and videos.
• Run A/B tests on web CTAs, ad creatives, and social post formats to continuously improve funnel performance and audience retention.
• Stay ahead of digital trends, algorithm shifts, and emerging tools—recommending new tactics, platforms, or tech that align with business goals.
  
  

Skills & Qualifications

Must-Have

• Social Media Management
• Content Calendar Planning
• Google Analytics
• Meta Business Suite
• WordPress or Shopify
• SEO Basics
• A/B Testing
• UTM Parameter Tracking
  
  

Preferred

• Canva or Adobe Creative Suite
• Basic HTML/CSS
• Google Tag Manager
  
  

Benefits & Culture Highlights

• Work in a high-energy, remote-friendly hybrid culture where your ideas directly shape brand growth.
• Monthly learning stipend + access to premium courses in digital marketing, AI tools, and content strategy.
• Flexible Friday Fridays (half-day every last Friday), plus unlimited PTO after 6 months.
  
  

Skills: google analytics,social media,digital,google,platforms,suite,web,digital marketing,seo,analytics