Performance Marketing Executive - D2C

Job Description – Performance Marketing Executive

Experience: 1–2 Years

Department: Growth Marketing / Performance Marketing

Key Responsibilities

• Plan, execute, and optimize paid advertising campaigns across Meta Ads and Google Ads(Optional).
• Monitor and improve campaign performance based on KPIs such as ROAS, CPA, CPC, CTR, CPM, CAC, and Conversion Rate.
• Perform A/B testing for creatives, ad copies, audiences, and campaign structures.
• Manage campaign budgets to maximize return on ad spend.
• Analyze campaign data and prepare performance reports with actionable insights.
• Collaborate with the Creative, Design, and Content teams to develop high-performing ad creatives.
• Track campaign performance using Google Analytics 4 (GA4) and Meta Ads Manager.
• Ensure proper implementation of Meta Pixel, conversion tracking, and event measurement.
• Conduct audience research, competitor analysis, and identify growth opportunities.
• Support customer acquisition, retargeting, and performance optimization initiatives.

Required Skills

• 1–2 years of hands-on experience in Performance Marketing.
• Strong knowledge of Meta Ads Manager and Google Ads(Optional).
• Experience with Google Analytics 4 (GA4).
• Good understanding of digital marketing metrics including ROAS, CPA, CPC, CPM, CTR, CAC, and Conversion Rate.
• Knowledge of audience targeting, retargeting, and lookalike audiences.
• Strong analytical and problem-solving skills.
• Proficiency in Microsoft Excel or Google Sheets.

Qualification

• Bachelor's degree in Marketing, Business, Engineering, or a related field.
• MBA preferred but not mandatory.