Meta Ads Analyst

About The Company

ZeroHarm Sciences is a pioneering organization committed to delivering innovative health and wellness solutions through cutting-edge scientific research and technology. Our mission is to empower individuals to lead healthier lives by providing high-quality, evidence-based products and services. With a focus on integrity, excellence, and customer satisfaction, ZeroHarm Sciences has established itself as a trusted name in the health and wellness industry. Our team comprises passionate professionals dedicated to advancing scientific understanding and translating it into practical solutions that make a real difference in people's lives.

About The Role

We are seeking a dedicated and results-driven Meta Ads Executive to join our dynamic marketing team. In this role, you will be responsible for planning, executing, and optimizing advertising campaigns across Meta platforms, including Facebook and Instagram. The ideal candidate is passionate about performance marketing, enjoys working within Meta Ads Manager, and thrives in a fast-paced environment. You will work closely with our Growth team to drive customer acquisition, brand awareness, and revenue growth through continuous testing, analysis, and optimization of ad campaigns. This position offers an excellent opportunity for individuals who love experimenting with new strategies, analyzing performance metrics, and achieving measurable results. If you have a keen eye for detail, a proactive mindset, and a passion for digital marketing, we would love to hear from you.

Qualifications

To be successful in this role, candidates should possess 1-3 years of hands-on experience managing Meta Ads, particularly within D2C, eCommerce, or digital marketing agencies. A strong working knowledge of Meta Ads Manager is essential, along with practical experience in launching, managing, and scaling campaigns. Candidates should have a good understanding of various campaign types such as Sales, Retargeting, ABO, CBO, and Advantage+ Shopping campaigns. Basic knowledge of Meta Pixel, Conversion API (CAPI), event tracking, and attribution is preferred. Proficiency in Microsoft Excel or Google Sheets is required for data analysis and reporting. Excellent attention to detail, strong communication skills, and the ability to interpret campaign data for optimization are critical. Willingness to work from our office in Hitech City, Hyderabad, for six days a week is also necessary.

Responsibilities

As a Meta Ads Executive at ZeroHarm Sciences, your key responsibilities will include:

• Campaign Setup & Execution: Setting up, launching, and managing advertising campaigns across Meta platforms. Creating and managing diverse campaign types such as Sales, Lead Generation, Traffic, Retargeting, ABO, CBO, and Advantage+ Shopping. Configuring campaign objectives, budgets, bidding strategies, schedules, and placements. Uploading creatives, ad copies, headlines, and CTAs accurately. Ensuring campaigns adhere to internal naming conventions and account structure. Performing quality assurance checks before launch to prevent errors.
• Campaign Optimization: Monitoring campaign performance daily, making timely adjustments to improve results. Pausing underperforming campaigns and scaling successful ones. Optimizing budgets, audiences, placements, and creatives to enhance efficiency. Refreshing fatigued creatives to maintain engagement. Conducting A/B tests across different elements to identify the most effective strategies. Maintaining optimal performance while reducing acquisition costs.
• Audience Management: Building and managing various audience segments including Broad, Interest-Based, Lookalike, Custom, and Retargeting audiences. Creating audience exclusions to minimize overlap. Monitoring audience performance and recommending improvements for better targeting.
• Analytics & Reporting: Analyzing campaign data from Meta Ads Manager to track key performance indicators such as ROAS, CPA, CAC, CPC, CPM, CTR, CVR, and frequency. Preparing comprehensive daily, weekly, and monthly reports with actionable insights. Identifying performance trends and suggesting next steps for optimization.
• Budget Management & Scaling: Managing daily, weekly, and monthly advertising budgets. Allocating budgets based on campaign performance and scaling successful campaigns while maintaining profitability. Monitoring budget pacing to ensure effective spend utilization.
• Tracking & Attribution: Ensuring proper Pixel implementation, event tracking, and setup of Conversion API (CAPI). Validating campaign tracking, UTMs, and attribution settings. Troubleshooting tracking issues in collaboration with technical teams.
• Account Management: Monitoring overall account health, troubleshooting delivery issues, and maintaining a structured and organized Meta Ads account. Staying updated with platform updates, policies, and best practices to ensure compliance and optimal performance.
  
  

Benefits

ZeroHarm Sciences offers a competitive benefits package designed to support our employees' professional growth and well-being. You will have the opportunity to work in a collaborative and innovative environment with a team of passionate professionals. We provide ongoing learning and development opportunities, including access to certifications and industry events. Our workplace promotes work-life balance, and we offer a conducive office environment in Hitech City, Hyderabad. Additionally, employees are eligible for performance-based incentives, health insurance, and other perks that foster a rewarding career experience.

Equal Opportunity

ZeroHarm Sciences is an equal opportunity employer. We value diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, gender, age, religion, sexual orientation, disability, or any other protected characteristic. We believe that a diverse workforce enhances our creativity, innovation, and overall success, and we are dedicated to providing equal employment opportunities to all qualified candidates.