Performance Marketing Manager

Job Title: Performance Marketing Manager

Company: Business System India Pvt. Ltd. (BSIL)

Location: Gurugram, Haryana

About the Role

Business System India Pvt. Ltd. (BSIL) is looking for a highly skilled and hands-on Performance Marketing Manager to drive lead generation through digital channels. This role is ideal for someone who can independently create, execute, and optimize complete digital marketing campaigns without relying on external agencies, graphic designers, or copywriters.

The ideal candidate should be capable of designing ad creatives, writing persuasive ad copies, building landing pages, launching campaigns, tracking conversions, and continuously optimizing campaign performance to generate qualified B2B leads.

Key Responsibilities

• Plan, execute, and optimize performance marketing campaigns across Meta Ads, Google Ads, and LinkedIn Ads.
• Generate high-quality B2B leads for CCTV, Access Control Systems, Fire Alarm Systems, Networking Solutions, Building Automation, IP PBX, and other electronic security solutions.
• Design high-converting ad creatives using Canva, Adobe Photoshop, or similar tools.
• Write compelling ad copies, headlines, primary text, and call-to-actions for digital campaigns.
• Build and optimize landing pages using WordPress, Elementor, or similar platforms.
• Set up and manage Meta Pixel, Google Tag Manager (GTM), Google Analytics 4 (GA4), and Google Ads Conversion Tracking.
• Conduct keyword research, audience research, and competitor analysis.
• Perform A/B testing on creatives, ad copies, audiences, and landing pages.
• Monitor campaign performance and optimize campaigns to improve CPL, CTR, Conversion Rate, and ROAS.
• Create and edit basic promotional videos using CapCut, Premiere Pro, or similar software.
• Prepare weekly and monthly campaign performance reports.
• Stay updated with the latest digital marketing trends and platform updates.

Required Skills

• Strong expertise in Meta Ads Manager.
• Strong expertise in Google Ads (Search, Display, Performance Max, and Remarketing).
• Experience with LinkedIn Ads will be an added advantage.
• Hands-on experience with Google Analytics 4 (GA4).
• Strong knowledge of Google Tag Manager (GTM).
• Experience with Meta Pixel and Google Ads Conversion Tracking.
• Canva and Adobe Photoshop.
• Basic video editing using CapCut, Premiere Pro, or similar tools.
• WordPress and Elementor.
• Excellent ad copywriting skills.
• Landing page optimization.
• Basic SEO knowledge.
• Strong analytical and problem-solving skills.

Experience

• 4–6 years of hands-on experience in Performance Marketing or Digital Marketing.
• Proven experience in generating qualified leads through paid marketing campaigns.
• Experience handling complete digital campaigns independently.

Preferred Industry Experience

Candidates having experience in Electronic Security, ELV, CCTV, Fire Alarm Systems, Access Control Systems, Networking, IT Infrastructure, Building Automation, System Integration, or B2B Technology companies will be preferred.

Salary

₹5,00,000 – ₹6,50,000 per annum (Depending on experience and skills)

Location Requirement

Candidates should be based in Delhi NCR or willing to commute to Gurugram on a daily basis.