Area Sales Manager

Role Purpose:

Maximize sell-out performance for GripIt's small domestic appliances brand within the modern retail channel. Lead impactful shopper engagement through road shows, superior promoter management, and best-in-class display standards to drive conversion, visibility, and brand awareness.

Key Responsibilities:

• Achieve and exceed aggressive sell-out targets for GripIt's distributed brand products across all modern retail partners (e.g., Croma, Reliance Digital, Vijay Sales, and other regional modern trade stores).
• Develop, plan, and execute road shows and in-store activation programs to generate demand, educate consumers, and increase product trial.
• Build and manage the promoter and field sales team: recruit, train, motivate, and measure performance to ensure best-in-class brand representation and shopper engagement.
• Oversee display management: ensure installation, upkeep, and compliance with planograms; maintain high-impact merchandising standards, visual identity, and product availability at all times.
• Collaborate with account managers and key account teams to synchronize retail execution with broader business and marketing initiatives.
• Conduct regular in-store audits for display quality, visual merchandising compliance, and product presentation effectiveness.
• Monitor and analyze sell-out data, shopper insights, and competitor activities; recommend and implement actions to maximize store-wise performance.
• Foster close relationships with store teams to drive GripIt's distributed brand’s strategic priorities and ensure optimal in-store experience for customers.
• Lead training and certification programs for promoters and retail staff, delivering strong product storytelling and enhancing customer interaction.
• Manage ROI-focused tactical promotions, demo events, and road shows, reporting on their effectiveness and impact on conversion rates.
• Quickly resolve escalated operational issues at retail stores, ensuring effortless customer experience.
• Act as the voice of retail and consumer environment, sharing actionable insight with marketing, supply chain, and product teams for ongoing improvements.

Requirements:

• Graduate (MBA or equivalent in Sales/Marketing preferred).
• 7+ years’ experience in modern retail/channel management in consumer durables, appliances, or FMCG, with clear expertise in field force/promoter management and event execution.
• Demonstrated success in planning and executing road shows, demos, and in-store activations.
• Strong display and merchandising management capabilities; experience with planograms and visual identity standards.
• Excellent analytical, communication, and organizational skills.
• Leadership, team management, and people development strengths.
• Proficiency in sales analytics, reporting tools, and MS Office.
• Willingness to travel extensively within retail networks and attend/lead road shows as required.

Key Performance Indicators (KPIs):

• Sell-out growth and store/account target achievement
• Road show/event impact on demand generation and conversion
• Promoter and field sales productivity/engagement
• Display compliance and visual merchandising scores
• ROI on activations, road shows, and tactical campaigns
• Shopper conversion and customer satisfaction metrics

We are seeking a results-oriented Sales lead with proven experience in sell out management, road show execution, promoter management, and display excellence essential to elevate GripIt's distributed brand’s presence and sales in modern retail.