AGM – Marketing & Corporate Communication

We're Hiring | Senior Manager / AGM – Marketing & Corporate Communication

Location: Bengaluru

At Vaswani Group, we believe every project begins with a story. For over four decades, we've been creating homes, workplaces, and hospitality experiences that reflect thoughtful design, quality, and trust.

We are looking for a dynamic, strategic, and technology-driven marketing professional to lead the Marketing & Corporate Communication function across our residential, commercial, and hospitality portfolio.

Key Responsibilities

• Develop and execute integrated marketing strategies aligned with business objectives across residential, commercial, and hospitality verticals.
• Lead project positioning, brand strategy, product launches, pricing communication, and Go-to-Market (GTM) planning for new developments.
• Prepare annual marketing plans, budgets, monitor campaign performance, optimize ROI, and provide regular MIS and performance analytics.
• Lead end-to-end digital marketing initiatives, including Google Ads, Meta Ads, LinkedIn campaigns, SEO/SEM, website management, email marketing, WhatsApp marketing, and marketing automation to drive lead generation and brand visibility.
• Champion the adoption of AI and emerging marketing technologies to improve customer engagement, marketing efficiency, automation, analytics, CRM capabilities, and data-driven decision-making.
• Develop and execute integrated lead generation campaigns in collaboration with the Sales and Channel Partner teams, with a focus on improving lead quality, conversion rates, Cost Per Lead (CPL), and Cost Per Acquisition (CPA).
• Oversee brand management across all touchpoints, ensuring consistency across corporate branding, project branding, digital platforms, print, outdoor media, site branding, project signages, wayfinding, and customer communication.
• Conceptualize and manage the design and production of sales collateral, brochures, leasing decks, presentations, project videos, newsletters, corporate presentations, and all marketing communication materials.
• Drive corporate communications by managing public relations, media interactions, press releases, company announcements, internal and external communications, and reputation management.
• Build compelling brand narratives and content strategies while ensuring high-quality visual communication across all online and offline channels.
• Lead and manage creative agencies, digital partners, PR agencies, photographers, videographers, production houses, media partners, printers, event partners, and other marketing vendors, including commercial negotiations, performance evaluation, and cost optimization.
• Plan and execute project launches, customer events, channel partner meets, exhibitions, corporate events, and brand activation initiatives.
• Oversee website content, CRM integration, customer communication, and marketing automation initiatives to enhance the customer experience.
• Conduct market research, competitor benchmarking, customer insight analysis, and monitor emerging market and digital trends to strengthen project positioning and recommend strategic marketing initiatives.
• Work closely with Sales, Design, Projects, Leasing and Leadership teams to align marketing initiatives with overall business objectives.
• Explore strategic partnerships and business development opportunities to enhance brand visibility, customer engagement, and business growth.
• Lead, mentor, and develop the Marketing & Communications team by establishing KPIs, fostering innovation, accountability, collaboration, and a high-performance culture.

Desired Profile

• 10–15 years of experience in marketing and business development, preferably within the real estate industry.
• Strong understanding of residential, commercial, and hospitality marketing.
• Proven experience in brand management, digital marketing, project launches, lead generation, corporate communications, and integrated marketing campaigns.
• Hands-on exposure to AI tools, marketing technology platforms, CRM systems, automation solutions, and performance analytics.
• Strong commercial acumen with experience in budget planning, vendor management, and campaign optimization.
• Excellent communication, presentation, stakeholder management, negotiation, and leadership skills.
• Ability to manage multiple projects simultaneously in a fast-paced environment with a strong sense of ownership and execution excellence.

If you're passionate about building brands, launching landmark developments, leveraging technology, and creating meaningful customer experiences, we'd love to hear from you.

Apply by sending your resume to: [email protected]