Brand Development Head

British Jewel is a leading diamond jewellery manufacturer and exporter, serving global markets through B2B, B2C, and leading online marketplaces. We are looking for a dynamic and result-oriented Brand Development Head to lead our digital brand growth, marketplace expansion, and online business strategy.

• Develop and execute the overall Brand Development Strategy across domestic and international markets.
• Manage and grow online sales through Amazon, Etsy, Walmart, Shopify, and other global marketplaces.
• Build strong brand positioning and increase brand awareness across digital channels.
• Plan and execute marketing campaigns to drive traffic, customer acquisition, and revenue growth.
• Optimize product listings, SEO, catalog management, pricing strategy, and online merchandising.
• Monitor marketplace performance, advertising ROI, conversion rates, and sales analytics.
• Coordinate with Product Development, Design, Photography, Marketing, Sales, and Operations teams.
• Develop annual marketing calendars, promotional campaigns, and product launch strategies.
• Analyze competitors, market trends, customer behavior, and emerging opportunities.
• Manage branding budgets and ensure maximum return on marketing investments.
• Lead and mentor the digital marketing and e-commerce team.

• Proven experience in Diamond Jewellery Manufacturing Industry.
• Strong knowledge of Amazon Seller Central, Etsy, Walmart Marketplace, Shopify, and other e-commerce platforms.
• Expertise in Digital Marketing, Brand Management, SEO, PPC, Social Media Marketing, Email Marketing, and Performance Marketing.
• Experience with Google Analytics, Meta Ads, Amazon Ads, and Marketplace Advertising.
• Excellent leadership, communication, negotiation, and analytical skills.
• Strong project management and cross-functional coordination abilities.

• MBA (Marketing) / PGDM / Master's in Marketing, Branding, or Business Management.
• Certification in Digital Marketing or E-commerce will be an added advantage.

✔ 7–10 years of relevant experience

✔ Strong leadership and strategic thinking abilities

✔ Hands-on experience in jewellery e-commerce and international marketplaces

✔ Data-driven decision maker with a growth mindset