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Digital Marketing Manager

Actively Reviewing

APPSeCONNECT

Bhandara Full-Time 4–8 yrs exp Posted 4 hours ago · Apply by Sep 14, 2026

Job Description

Lead Generation & Funnel Performance

Coordinate landing pages, forms, and lead capture setup across both APPSeCONNECT and appse.ai.
Work with Sales to ensure lead routing and handoff happens without delay or drop-off.
Own lead-generation tracking end-to-end — MQLs, form fills, and pipeline contribution by campaign.
Report on lead-gen performance by channel and campaign, and flag underperformance early.

Marketing Operations & Process

Own and maintain the shared marketing calendar across both APPSeCONNECT and appse.ai.
Set up and run workflow/task tracking so campaigns move through review and approval without delays.
Track marketing budgets and spend against plan, flagging variances before they become problems.
Coordinate with external vendors and agencies — briefs, timelines, deliverables, invoicing.
Administer marketing tools (CRM, automation platform, project trackers) and keep them clean and current.

Product-Line Coordination

Sequence campaign launches across APPSeCONNECT and appse.ai to avoid channel clashes and audience fatigue.
Ensure every asset follows the correct brand guidelines — APPSeCONNECT and appse.ai have distinct visual systems and voices.
Act as the single point of coordination between content, design, and paid media across both product lines.

Digital Channel Execution

Manage the operational side of paid campaigns, email sends, and social scheduling across both product lines.
Coordinate SEO and blog publishing calendars with the content team.
Liaise with freelancers and agency partners on execution timelines and quality checks.

Reporting & Analytics

Build and maintain marketing performance dashboards spanning both product lines.
Track KPIs and campaign ROI and report out to leadership on a regular cadence.
Flag underperforming channels or campaigns early, with data to back it up.

Requirements

Must-Have Skills

Hands-on experience with a marketing automation or CRM tool (HubSpot, Zoho, or similar).
Comfortable building reports and tracking data in Excel/Google Sheets.
Experience coordinating multi-channel campaigns end-to-end — not just executing one channel.
Clear, precise written communication — briefs and updates that don't need a follow-up to clarify.
5 years in digital marketing, marketing operations, or campaign coordination.
Working knowledge of lead-generation funnel mechanics — MQLs, form conversion, lead scoring, and routing.
Strong project management and organizational skills — you keep multiple moving parts on track.

Nice to Have

Benefits

Direct exposure to two product-line marketing motions running at once — rare breadth this early in a career.
Full ownership of marketing operations — you'll build the system, not inherit a broken one.
Health & wellness benefits, including medical insurance for you and your dependants.
Learning & development budget for certifications, courses, and conferences.
Direct visibility to marketing and TA leadership — your work gets seen and credited.
A culture built on six pillars: Strategy, Creativity, Innovation, Perseverance, Quality, and Stability.