State Head - Sales & BD

State Head – Sales & Business Development 

Company: Köche 

Location: State (State Leadership Role) 

Reporting To: Regional Sales Manager 

About Köche 

Köche is a modern kitchen appliance brand focused on building high‑performance, design‑driven products for contemporary Indian homes. Inspired by German design principles of precision, efficiency, and simplicity, Köche develops thoughtfully engineered appliances such as BLDC kitchen chimneys, hobs, cooktops, and water heaters tailored for modern kitchens. 

About the Role 

The State Head is responsible for driving end‑to‑end sales performance and revenue growth within their designated state. This role manages Area Sales Managers, Sales Executives, and channel partners, ensuring strong on‑ground execution, consistent achievement of targets, and robust market expansion. 

The State Head owns state‑level targets, team performance, pressure handling, channel development, and opportunity creation, acting as the critical link between regional leadership and field execution. 

Key Responsibilities 

Sales Strategy & State Growth 

• Own and achieve monthly and annual sales targets for the state 
• Develop and execute state‑specific sales plans aligned with regional strategy 
• Identify new markets, channels, dealer networks, and growth opportunities 
• Drive new business acquisition and expand revenue within existing accounts 
• Ensure strong retail visibility, channel health, and market penetration 

Team Leadership & Execution 

• Lead, coach, and performance‑manage ASMs and the state sales team 
• Set clear targets and ensure consistent high achievement under pressure 
• Support hiring, onboarding, and capability development of sales teams 
• Drive accountability, field discipline, and strong execution culture 
• Conduct regular market visits to ensure real‑time insights and on‑ground control 

Business Performance & Analytics 

• Track daily/weekly sales performance, pipeline, and productivity 
• Analyze market trends, product performance, and territory strengths 
• Identify gaps and drive immediate corrective actions 
• Prepare state‑level reports, forecasts, and insights for regional leadership 
• Maintain strong data‑driven decision-making and performance tracking 

Who Should Apply: 

This role is ideal for someone who: 

• Has a proven track record of consistently achieving and exceeding sales targets 

• Can handle pressure, fast-paced sales cycles, and high accountability 

• Has excellent communication skills and builds strong relationships with distributors, Large format retailors, Franchise Prospects and teams 

• Has a strong growth mindset and drive to scale business 

• Knows how to identify opportunities, crack new markets, and accelerate revenue 

• Enjoys leading teams and driving field execution with ownership 

• Thrives in target-driven environments and is motivated by performance 

Who Should NOT Apply:

This role may not be suitable for someone who: 

• Cannot consistently achieve targets or struggles in pressure-driven environments 

• Prefers slow-paced work, routine tasks, or low-intensity roles 

• Avoids travel, dealer visits, and field execution 

• Lacks strong communication or relationship-building skills 

• Is not data-driven or uncomfortable with performance management 

• Lacks the hunger for growth or cannot drive opportunity-based expansion 

Qualifications 

• Bachelor’s degree in Business, Marketing, Sales, or related field 

• 6+ years of experience in Sales or Business Development 

• Proven experience managing a state or large territory 

• Experience in appliances, consumer durables, or related industries preferred 

Skills 

• State-level sales strategy & execution 

• Strong team leadership and field-force management 

• Dealer, distributor, and channel development 

• Retail & Large format retail understanding 

• Pressure handling and target-driven performance 

• Sales analytics, forecasting, and reporting 

• Excellent communication and relationship-building 

What You’ll Gain 

• Full ownership of state revenue and business growth 

• Opportunity to build and lead a high-performance sales organization 

• Strong exposure to strategic and operational leadership 

• Clear growth path into regional and national sales leadership roles 

Growth Path 

Growth progression from this role: 

State Head 

⬇ 

Regional Sales Manager 

⬇ 

Zonal Sales Head 

⬇ 

National Sales Head / Commercial Leadership