Social Media Strategist

Veranda RACE is a leading education company in India, specializing in coaching for competitive exams such as Bank, SSC, and PSC. With a focus on excellence, it prepares students through expert guidance and tailored learning programs. The organization is dedicated to empowering learners to achieve their career goals through high-quality education. Veranda RACE is a trusted name in the education sector with a commitment to nurturing success nationwide.

This is a full-time on-site role based in Chennai for a Social Media Strategist. The Social Media Strategist will be responsible for developing and implementing creative social media campaigns, crafting engaging content strategies, optimizing social media presence through SMO, and enhancing the company's public image. The role will also involve analyzing social media metrics and refining strategies to improve engagement and reach.

• Proven expertise in Social Media Marketing and Social Media Optimization (SMO)
• Strong skills in Communication and Public Relations to build and maintain a positive brand image
• Experience in developing effective Content Strategies tailored for social media platforms
• Proficiency in using analytics tools to measure social media performance
• Creative thinking with the ability to generate innovative ideas and campaigns
• Excellent project management and organizational skills
• Familiarity with educational or test preparation industries is a plus
• Bachelor's degree in Marketing, Communications, or a related field