Social Media Strategist

At BeatRoute, we specialize in empowering brands by developing, amplifying, and maintaining their digital identities. Whether your brand is bold and outspoken or on the quieter side, we tailor strategies to help it connect and thrive in the digital space. Our team takes a creative and data-driven approach to ensure every brand's unique story is effectively communicated to its audience.

This is a full-time on-site role based in Chennai for a Social Media Strategist. The role involves managing social media campaigns, creating strategies to boost engagement, analyzing performance metrics, and driving brand awareness. Responsibilities include content planning, crafting engaging posts, monitoring trends, and optimizing social media presence to align with business objectives. Collaboration with cross-functional teams to ensure cohesive branding and communication is also a key aspect of this position.

• Experience in Social Media Strategy, Content Creation, and Campaign Management
• Proficiency in Social Media Analytics tools and ability to analyze metrics for actionable insights
• Strong understanding of Social Media Platforms, Trends, and Audience Engagement Techniques
• Excellent written and verbal communication skills
• Creativity and out-of-the-box thinking to craft innovative social media campaigns
• Ability to work collaboratively in a team setting
• Working knowledge of Graphic Design tools is a plus
• Bachelor’s degree in Marketing, Communications, or a related field preferred