Brand Activation Lead

Job Title: Brand Activation Lead

Location: Jaipur, Rajasthan (On-site)

Experience: 2–3 Years in Brand Activations, Event Management, or Retail Marketing

Employment Type: Full-time

Role Objective

We are looking for a high-energy, multi-tasking Brand Activation Manager to bring our brand to life in the Jaipur market. You will be the primary lead for orchestrating memorable physical brand experiences—from large-scale exhibitions to niche retail store installations. Your goal is to drive brand visibility and customer engagement through seamless execution and strategic coordination.

Key Responsibilities

• Retail Store Coordination & Visual Merchandising:
• Oversee brand presence across retail outlets in Jaipur.
• Coordinate with store managers to ensure high standards for brand displays and shelf placement.
• Brief store teams on new campaign launches and provide necessary marketing tools.
• Events & Exhibitions Management:
• Plan and execute end-to-end BTL (Below-the-Line) activities, including roadshows, exhibitions, and mall activations.
• Manage on-site event logistics, including setup, registration, and troubleshooting.
• Develop an annual activation calendar to maintain a consistent brand presence.
• Brand Installations & Logistics:
• Supervise the design and construction of eye-catching brand installations and props.
• Manage the logistics of moving marketing collateral and promotional materials across various locations.
• Ensure all vendor deliverables are on time and meet quality standards.
• Public Relations & Outreach:
• Coordinate with local media and influencers to amplify the reach of on-ground events.
• Identify and secure high-impact locations and partnerships within Jaipur for brand placement.
• Relationship & Vendor Management
• Negotiate with and manage external partners, including local vendors, Fabricators and performers.
• Collaborate closely with internal sales, procurement, and CRM teams to ensure consistent brand messaging.
• Engage with local influencers, community leaders, and distribution partners to drive brand advocacy.
• Reporting & ROI Analysis:
• Track and report on the ROI of all activation activities to senior management.
• Analyze competitor activities in the local market to stay ahead of trends.

Required Skills & Qualifications

• Experience: 2 to 3 years of proven experience in brand activation or experiential marketing.
• Education: Bachelor’s degree in Marketing, Public Relations, or Business Administration.
• Multi-tasking Pro: Ability to handle multiple projects simultaneously with strict attention to detail.
• Logistics Mastery: Strong understanding of vendor management, catering coordination, and venue scouting.
• Local Expertise: Deep knowledge of the Jaipur retail landscape and local consumer behavior.
• Communication: Excellent interpersonal skills with the ability to influence cross-functional teams.
• Tech Savvy: Proficient in Microsoft Office (Excel, PowerPoint) and familiar with marketing analytics.