Social Media Manager

About Swiss Beauty

Welcome to Swiss Beauty, one of India’s fastest-growing beauty and cosmetics brands. Established in 2013, Swiss Beauty is built to be the ultimate companion and BFF of every makeup lover, transforming everyday beauty routines into extraordinary experiences.With a deep understanding of Indian beauty needs, we blend global cosmetic standards with strong innovation capabilities to create long-lasting, comfortable, and game-changing products. Our mission is to elevate beauty to Swiss standards while redefining industry benchmarks.

Makeup knows no boundaries - and neither do we.

About The Role

We are looking for a performance-driven and creatively sharp Social & Creator Strategy Lead to own and scale Swiss Beauty’s presence across owned, earned, and commerce-driven content ecosystems.This role will drive platform growth, engagement, community building, and measurable business impact by integrating:

• Organic social
• Creator-led storytelling
• Marketplace content
• Performance marketing alignment
  
  

The ideal candidate combines creative instinct with analytical depth and understands how social drives commerce in a D2C + marketplace-led beauty business.

Key Responsibilities

Channel Growth & Performance Ownership

Core Platforms

Own end-to-end growth and performance across priority platforms:

• Instagram (primary brand & engagement engine)
• YouTube (long-form authority + Shorts scale engine)
  
  

Expansion Platforms

• Snapchat (Gen Z engagement)
• Pinterest (aspirational search-led discovery)
• Regional short-video platforms (Tier 2/3 penetration)
• LinkedIn (employer branding & leadership voice)
  
  

Commerce Ecosystem

• Amazon & Nykaa (A+ content, PDP storytelling, storefront content)
  
  

Responsibilities

• Define platform-wise KPIs (growth, reach, retention, conversions)
• Deliver month-on-month growth across all owned platforms
• Build structured growth roadmaps per channel
• Align paid + organic strategy with performance marketing
• Lead reporting dashboards with actionable insights
• Translate platform analytics into optimization strategies
  
  

Content & Creative Direction

Lead platform-first storytelling with strong performance intent.

• Drive creative direction for Reels, Shorts, tutorials, trend drops, launches
• Build differentiated content playbooks per platform
• Translate campaign & NPD narratives into high-performing formats
• Ensure strong brand voice, visual consistency, and storytelling sharpness
• Drive trend mining and real-time content agility
• Build scalable repeatable content formats
  
  

Cross-Functional & Influencer Ecosystem Integration

Act as the strategic bridge across brand, creators, and commerce.

Collaborate Closely With

• Brand Team
• NPD Team
• PR Team
• Influencer Marketing Team (strategic dotted-line collaboration)
• E-commerce Team
  
  

Ensure Alignment Across

• Social calendar
• Influencer calendar
• GTM launches
• Marketplace content moments
  
  

Drive Cohesive Storytelling Across

Owned + Earned + Creator-led + Commerce ecosystems

Community & Reputation Building

• Build high-retention beauty communities
• Drive UGC, drops, challenges, and interactive formats
• Strengthen LinkedIn presence for employer branding
• Monitor brand sentiment and community health
• Build advocacy-led content loops
  
  

Team & Agency Leadership

• Manage internal social & content teams
• Oversee agency partners and creator collaborations
• Set performance benchmarks and quality standards
• Ensure execution excellence within budgets and timelines
• Build scalable processes for content velocity
  
  

Platform Mandate (Owned & Commerce Ecosystem)

This Role Will Own Strategy, Growth, And Performance Across

• Instagram
• YouTube (Long-form + Shorts)
• Amazon Marketplace Content
• Nykaa Marketplace Content
• Snapchat
• Pinterest
• Regional Short-Video Platforms
• LinkedIn
  
  

Requirements

• 5–7 years of experience in social & digital content roles (Beauty / D2C preferred)
• Proven success in scaling Instagram & YouTube
• Strong understanding of marketplace content ecosystem (Amazon & Nykaa)
• Deep knowledge of algorithms, analytics, retention metrics
• Strong storytelling and brand sensibility
• High ownership mindset with performance orientation
• Experience managing teams & agencies
  
  

Working Conditions

• Environment: Office setting
• Full-time position, Monday to Friday
  
  

What We Offer

Swiss Beauty employees can access a wide range of benefits which, depending on eligibility criteria and location, include:

• Paid parental leave as well as benefits to support you as you transition to life as a working parent
• Maternity off
• Flexible working hours’ window
• Insurance coverage for you and your family
• Adoption/Commissioning time off
• Exclusive employee discount on our products
• Learning and development opportunities
• Recognition and service awards
• Weekly wellness session
  
  

Our commitment to Diversity, Equity and Inclusion

We are committed to providing a working environment that embraces diversity, equity, and inclusion. We encourage people from all backgrounds to apply for a role regardless of their identity, including gender, race, ethnicity, cultural identity, nationality, age, sexual orientation, gender identity, intersex status, neurodiversity, religion.

Skills: influencer marketing,social media,influencer,storytelling,social media marketing,platforms,instagram,linkedin