Senior Performance Marketing Specialist – Paid Media (eCommerce)

We are looking for a highly execution-focused PPC Subject Matter Expert with deep expertise in performance marketing for eCommerce brands.

This role is ideal for someone who thrives in a hands-on environment, takes complete ownership of campaigns, and drives measurable revenue growth through paid channels. Alongside execution, the role also involves guiding junior team members and ensuring overall campaign quality and performance.

• Independently plan, execute, and optimize PPC campaigns across Google Ads and Meta Ads
• Take complete ownership of campaign setup, scaling, and daily optimization
• Manage budgets, bidding strategies, and performance improvements with a strong focus on ROI
• Execute A/B testing, audience segmentation, creatives testing, and funnel optimization
• Ensure timely execution of campaigns aligned with business goals and timelines

• Manage and scale campaigns for eCommerce/D2C brands
• Hands-on experience with:
• Google Shopping & Performance Max campaigns
• Product feeds & Merchant Center
• Dynamic remarketing & catalog ads
• Drive improvements in ROAS, CPA, AOV, and conversion rates
• Align campaigns with inventory cycles, offers, and seasonal sales

• Monitor campaign performance daily and take quick data-driven decisions
• Identify growth opportunities and implement scaling strategies
• Troubleshoot performance drops and proactively optimize campaigns
• Ensure best practices across all accounts and platforms

• Provide direction and support to junior team members on campaign execution
• Review work to ensure accuracy, efficiency, and performance standards
• Share insights, learnings, and best practices within the team

• Track and report key metrics: ROAS, CPA, CTR, Conversion Rate, Revenue
• Build and present performance reports with actionable insights
• Ensure proper tracking using Google Analytics, GTM, and pixels

• 4+ years of hands-on experience in PPC / Performance Marketing
• Mandatory experience managing eCommerce brands (D2C preferred)
• Strong expertise in:
• Google Ads (Search, Display, Shopping, Performance Max)
• Meta Ads (Facebook & Instagram)
• Proven track record of executing and scaling campaigns with strong ROI
• Highly execution-driven with strong attention to detail
• Strong analytical and problem-solving skills

• Experience with Amazon Ads / marketplace advertising
• Exposure to CRO and landing page optimization
• Certifications in Google Ads / Meta

• Campaign execution efficiency & accuracy
• ROAS and revenue contribution
• Cost per acquisition (CPA)
• Campaign scalability and optimization speed