SEM PPC Specialist - Mohali

1. Google Ads Media Buyer (CPS Ecommerce)

Position Details

• Role: Google Ads Media Buyer (CPS Ecommerce)
• Location: Mohali
• Experience: 1–4 Years

Role Overvie

wWe are looking for a highly performance-driven Google Ads Media Buyer with strong expertise in CPS (Cost Per Sale) campaigns. The ideal candidate should possess a deep understanding of consumer intent, conversion funnels, and profit-focused campaign scaling. This role requires an analytical mindset focused on maximizing revenue, ROAS, and business profitability rather than simply generating traffic

.Key Responsibilitie

• sPlan, execute, and scale Google Ads campaigns focused on high-intent conversions
• .Build and optimize bottom-of-funnel keyword strategies to maximize purchase intent
• .Continuously improve CPA, ROAS, and overall campaign profitability
• .Leverage Smart Bidding strategies such as tCPA, tROAS, and Value-Based Bidding
• .Identify, test, and scale high-converting funnels and arbitrage opportunities
• .Conduct in-depth performance analysis, including search term reports, intent mapping, and funnel drop-off analysis
• .Execute A/B testing across ad copies, landing pages, and conversion journeys
• .Manage campaign budgets while maintaining positive ROI benchmarks
• .Collaborate with Affiliate and Advertiser teams to align campaign strategies and scaling opportunities
• .Monitor campaign performance proactively and implement optimization strategies in real time

.Requirement

• s1–4 years of hands-on experience managing Google Ads conversion campaigns
• .Strong background in CPS, Affiliate Marketing, or Performance Marketing
• .Proven ability to drive high-intent traffic resulting in conversions and revenue growth
• .Expertise in
• :Keyword Intent Mapping (BOFU-focused
• )Conversion Tracking (GA4, GTM, Trackier, etc.
• )Funnel Optimizatio
• nArbitrage-Based Performance Marketin
• gExperience managing high-budget, ROI-focused campaigns
• .Strong analytical and data-driven decision-making skills
• .Prior experience with affiliate networks or performance marketing agencies is highly preferred

.1. Media Buyer (CPS E-commerce

• )CTC: ₹30K– ₹45
• KCompensation will be determined based on the candidate's experience, skill set, and interview performance
• .Performance incentives applicable post-confirmation