Media Buyer

About the Company:

Adsiduous Media is a digital marketing agency that focuses on result-oriented marketing. Our team is well versed in running both ad networks and other hugely successful internet businesses. And we understand the difference between ad services that keep ad buyers and sellers barely breathing and the quality of services that help them soar.

About the Role

We are looking for a result-oriented Media Buyer with strong expertise in Lead Generation campaigns across digital platforms. The ideal candidate should have hands-on experience in running high-performing paid campaigns, optimizing CPL, and generating quality leads at scale.

• Plan, execute, and optimize lead generation campaigns across platforms like Meta, Google, TikTok, LinkedIn, etc.
• Manage daily campaign budgets and maximize lead quality & ROI
• Monitor key metrics such as CPL, CPA, CTR, Conversion Rate, and ROAS
• Scale campaigns while maintaining performance benchmarks
• Conduct A/B testing for creatives, landing pages, audiences, and bidding strategies
• Coordinate with creative, sales, and marketing teams for campaign execution
• Analyze campaign performance data and generate actionable insights
• Optimize funnels and improve lead conversion performance
• Stay updated with market trends, ad platform policies, and competitor strategies

• 2+ years of experience in Lead Generation media buying
• Hands-on experience with Meta Ads Manager and Google Ads
• Strong understanding of audience targeting, funnel optimization, and conversion tracking
• Experience handling high-budget performance campaigns
• Knowledge of tools like Google Analytics, GTM, CRM integrations, and tracking platforms
• Strong analytical and reporting skills
• Excellent communication and coordination abilities

• Experience in CPL/Performance Marketing campaigns
• Understanding of landing page optimization and lead nurturing funnels
• Experience with international and domestic campaigns is a plus
• Basic knowledge of automation and CRM tools is preferred

• Opportunity to work on performance-driven campaigns
• Fast-paced and growth-oriented environment
• Ownership and learning opportunities
• Collaborative and dynamic team culture