Product Marketing Manager

Job Description You'll own the end-to-end user lifecycle for our consumer app - from GTM launches to cohort-based retention programs. Your output will be data-driven lifecycle campaigns, compelling product messaging, and user engagement programs that maximize LTV, reduce churn, drive feature adoption, and turn users into loyal advocates for the Delhivery Direct app. If you're analytical, user-centric, and love turning insights into action through experimentation and iteration, this role is for you.

What You'll Do:

● Own cohort-based engagement, retention, and reactivation programs for active, transacting, dormant, and churned users

● Define clear value propositions, messaging frameworks, and product narratives that translate into compelling communication

● Own end-to-end go-to-market for feature and product launches, including launch plans, briefs, and post-launch evaluations

● Run offer-led programs including discounts, referrals, incentives, and targeted rewards tailored to specific user cohorts

● Partner with Product and Analytics teams to define cohorts, map user journeys, and optimize retention strategies

● Monitor performance metrics (activation, engagement, retention, churn, LTV) and iterate based on data insights

● Act as the voice of the user within marketing<>product discussions

What we are looking for:

● Graduate from IITs, NITs or other top tier engineering schools with a flair towards consumer behaviors and marketing

● 2–4 years of experience in product marketing, lifecycle marketing at consumer app based companies familiarity of CLM tools (MoEngage) and discounting strategies is preferred

● Strong analytical and cohort-thinking ability with experience in segmentation, behavioral analysis, and retention metrics

● Proven ability to translate data into actionable marketing strategies and campaigns

● Experience running A/B tests, experiments, and iterative optimization programs

● Excellent cross-functional collaboration skills with ability to work with Product, Analytics, Business and Brand teams

● Strong written and verbal communication skills with ability to craft compelling product messaging

● Comfortable with ambiguity and bringing clarity and structure to complex problems