Performance Marketing Specialist

Job Summary

The Performance Marketing Specialist will be responsible for developing, implementing, and optimizing digital marketing campaigns to drive customer acquisition and revenue growth. This role requires a strong understanding of performance marketing strategies and the ability to analyze data to make informed decisions.

Roles And Responsibilities

• Plan and execute performance marketing campaigns across various digital channels
• Monitor and analyze campaign performance metrics to optimize ROI
• Collaborate with internal teams to align marketing strategies with business goals
• Stay updated on industry trends and best practices in performance marketing
  
  

Role Requirements

2–4+ years of hands-on experience in performance marketing

Strong working knowledge of Google Ads, Meta Ads, LinkedIn Ads

Experience in managing lead generation and conversion-focused campaigns

Ability to analyze performance data, optimize funnels, and improve ROAS / CPL

Familiarity with landing pages, tracking (GA4, GTM), and A/B testing

Experience with B2B or tech-led businesses is a plus