Performance Marketing Manager - D2C / Startup

Job Title: Performance Marketing Manager

Experience: 3–5 years, D2C / e-commerce mandatory

Key skills: Meta Ads (CBO/Advantage+), Google Ads, creative testing frameworks, LTV/ROAS analysis, Shopify ecosystem, working knowledge of Triple Whale or similar attribution stack

What You'll Own

• Full P&L responsibility for Meta and Google paid acquisition — spend, CAC, ROAS, MER, blended new customer acquisition cost
• Daily campaign management across CBO/Advantage+ structures on Meta and Performance Max/Search on Google
• Creative testing roadmap — briefing the video and design team, defining test hypotheses, running structured experiments, and feeding back winners and losers with data
• Scaling decisions — when to push, when to pull, when to restructure
• Weekly reporting to Founder with crisp commentary on what moved and why (no vanity dashboards)
• Working closely with retention to align acquisition with LTV, not just first-purchase ROAS
• Owning the attribution stack (Triple Whale + native platforms) and making sense of conflicting signals
• Staying ahead of Meta and Google policy changes, especially in the devotional/wellness category

Must-Haves

• 3–5 years of hands-on performance marketing experience
• Currently or recently from a D2C brand — agency-only backgrounds will not be considered
• Has personally managed ₹50L+/month in ad spend — please mention the exact number and brand in your application
• Deep working knowledge of Meta Ads Manager (CBO, Advantage+, audience structures, creative testing frameworks)
• Strong Google Ads experience (Search, PMax, Shopping)
• Comfort with Shopify analytics, GA4, and at least one attribution tool (Triple Whale preferred)
• Numerate — you can read a funnel, isolate where the leak is, and propose the fix
• Strong written communication — you can explain a 30% ROAS swing in three crisp sentences