Marketplace Growth Manager

Location: Naraina Vihar, New Delhi (On-site)

Experience: 4–5 Years

Department: Marketing / E-commerce

Employment Type: Full-time

About Roadcast

Roadcast is a leading AI-powered mobility and fleet management company transforming the transportation and logistics ecosystem through innovative IoT and telematics solutions. Our consumer brand, Track What Matters (TWM), offers smart GPS trackers and connected devices designed to help individuals and businesses safeguard what matters most.

We are looking for a dynamic and data-driven E-commerce Manager to drive the growth of TWM across our website and online marketplaces. The ideal candidate will be responsible for managing end-to-end e-commerce operations, optimizing the customer journey, and maximizing online sales through strategic planning and execution.

Key Responsibilities

• Own and manage the end-to-end e-commerce operations for the TWM website and online marketplaces (Amazon, Flipkart, etc.).
• Develop and execute strategies to drive online sales, improve conversion rates, and increase customer acquisition and retention.
• Manage product listings, catalog optimization, pricing, promotions, inventory coordination, and merchandising across all online sales channels.
• Ensure accurate product information, images, descriptions, specifications, and content are maintained across all digital platforms.
• Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta Ads (Facebook & Instagram), Amazon Ads, Flipkart Ads, and other relevant platforms to maximize traffic, conversions, and revenue.
• Monitor advertising budgets, ROAS, CAC, CTR, and other campaign performance metrics, implementing data-driven optimizations to improve results.
• Collaborate with the marketing team to develop and execute digital campaigns, seasonal promotions, product launches, and brand awareness initiatives.
• Monitor website performance, user experience, checkout funnel, and conversion metrics to ensure a seamless customer journey.
• Analyze website traffic, sales performance, customer behavior, campaign effectiveness, and marketplace insights using analytics tools, providing actionable recommendations.
• Coordinate with product, operations, logistics, customer support, and technology teams to ensure timely order fulfillment and exceptional customer experience.
• Monitor customer reviews, ratings, and feedback across all platforms, ensuring prompt issue resolution and continuous improvement in brand reputation.
• Track competitor activities, pricing strategies, customer trends, and market opportunities to drive business growth.
• Prepare regular MIS reports and dashboards on sales, revenue, marketing performance, inventory, and key business KPIs.
• Drive continuous website optimization through A/B testing, merchandising improvements, and conversion rate optimization (CRO).
• Identify opportunities to expand TWM's presence across new marketplaces and online sales channels.
• Work closely with cross-functional teams to ensure alignment between product launches, inventory planning, marketing initiatives, and business objectives.

Required Skills

• Strong understanding of D2C e-commerce operations and online marketplace management.
• Hands-on experience with Shopify or similar e-commerce platforms.
• Experience managing Amazon Seller Central, Flipkart Seller Hub, and other marketplace portals.
• Hands-on experience with Google Ads, Meta Ads, Amazon Ads, Flipkart Ads, and performance marketing campaigns.
• Strong understanding of Google Analytics (GA4), Google Merchant Center, Meta Commerce Manager, and reporting tools.
• Knowledge of SEO, SEM, conversion rate optimization (CRO), and customer journey optimization.
• Strong analytical and problem-solving skills with the ability to interpret data and make business decisions.
• Excellent communication, stakeholder management, and cross-functional collaboration skills.
• Proficiency in Microsoft Excel and reporting tools.
• Strong organizational and project management abilities with attention to detail.

Qualifications

• Bachelor's degree in Business Administration, Marketing, E-commerce, or a related field.
• MBA or equivalent postgraduate qualification is preferred.
• 4–5 years of relevant experience in e-commerce management, preferably in consumer electronics, IoT, technology, or D2C brands.
• Proven experience managing online marketplaces, D2C websites, and digital sales channels.
• Hands-on experience running and optimizing paid advertising campaigns across Google, Meta, and marketplace advertising platforms.
• Experience working with Quick Commerce platforms such as Blinkit, Zepto, Instamart, BigBasket, or similar platforms will be an added advantage.

Why Join Roadcast?

• Opportunity to work with one of India's leading IoT and mobility technology companies.
• Be a part of the growth journey of Track What Matters (TWM), our rapidly expanding consumer brand.
• Collaborative work environment with ownership and learning opportunities.
• Exposure to innovative products, digital commerce, and high-growth business initiatives.