Performance Marketing Lead – Paid Media

We are looking for a highly experienced PPC Performance Marketing Specialist with strong expertise in managing and scaling paid advertising campaigns across Google Ads and Meta Ads (Facebook & Instagram). The ideal candidate should have hands-on experience handling high-budget ad spends of ₹1 Crore+ monthly while delivering measurable ROI, lead generation, and revenue growth.

• Plan, execute, and optimize paid marketing campaigns across:
• Google Ads (Search, Display, Shopping, YouTube, Performance Max)
• Meta Ads (Facebook & Instagram)
• Manage and scale high-volume monthly ad budgets of ₹1 Crore+ efficiently.
• Drive performance metrics including ROAS, CPA, CTR, conversion rates, and lead quality.
• Perform keyword research, audience targeting, competitor analysis, and campaign structuring.
• Create and optimize ad copies, creatives, landing page recommendations, and funnels.
• Monitor daily campaign performance and prepare actionable reports and insights.
• Conduct A/B testing for ads, creatives, audiences, and landing pages.
• Implement and manage tracking using:
• Google Analytics (GA4)
• Google Tag Manager (GTM)
• Meta Pixel
• Conversion APIs
• Collaborate with design, content, and sales teams to improve campaign effectiveness.
• Stay updated with the latest trends, algorithm updates, and best practices in paid advertising.

• Minimum 5 years of proven experience in PPC / Performance Marketing.
• Strong hands-on expertise in:
• Google Ads
• Meta Ads Manager
• Google Analytics (GA4)
• Google Tag Manager (GTM)
• Proven track record of managing ad budgets of ₹1 Crore+ per month.
• Strong analytical and data-driven decision-making skills.
• Experience in lead generation and e-commerce performance campaigns.
• Ability to optimize campaigns for maximum ROI and scale.
• Excellent understanding of attribution models, conversion tracking, and funnel optimization.
• Advanced knowledge of audience segmentation and remarketing strategies.
• Strong communication and reporting skills.

• Google Ads Certifications preferred.
• Experience with CRM integrations and marketing automation tools is a plus.
• Experience working with agencies or high-growth brands preferred.