Performance Marketing Executive / Paid Ads Specialist (Consultant)

At Nected, we're building a no-code workflow automation platform that helps businesses automate complex processes and make faster decisions. We're looking for a hands-on Performance Marketing Executive who enjoys executing, optimizing, and scaling paid campaigns that deliver measurable business outcomes.

This is a remote freelance/consulting engagement, not a full-time payroll position. We're looking for someone who can independently own campaign execution and performance.

• Own end-to-end execution of paid campaigns across Google Ads, Meta Ads (Facebook & Instagram), and LinkedIn Ads
• Manage and optimize paid advertising campaigns across multiple platforms
• Improve campaign performance by optimizing CPL, CTR, ROAS, conversions, and lead quality
• Set up and monitor conversion tracking, GA4, GTM, pixels, and UTM parameters
• Run A/B tests, audience targeting, keyword research, and campaign optimization
• Share regular performance insights and recommendations

• 3–6 years of hands-on performance marketing experience
• Strong expertise in Google Ads, Meta Ads, and LinkedIn Campaign Manager
• Proven experience independently managing and optimizing paid advertising campaigns
• Good understanding of GA4, Google Tag Manager, conversion tracking, and campaign analytics
• Experience with B2B lead generation is preferred
• Exposure to SaaS and US/global campaigns is a plus

We're looking for someone who enjoys working directly inside ad platforms, takes ownership of campaign performance, and uses data to continuously improve results. If your experience has primarily been in strategy, coordination, or reporting without hands-on campaign execution, this role may not be the right fit.