Performance Marketing Executive — D2C Growth

Noorly is a premium laundry care brand built for modern Indian homes. We are looking for a full-time Performance Marketing Executive who can manage paid ads, analyze data, improve creatives, build retargeting funnels, and support retention-led growth.

Brand: Noorly (www.noorly.in)

Category: Premium Laundry Care

Location: Remote

Employment Type: Full-time

CTC: ₹4 LPA – ₹5 LPA, depending on experience

Monthly Incentives: 10% – 50%, based on performance results

Work Schedule: Monday to Saturday, 10:00 AM – 7:00 PM

This is a full-time role. The selected candidate will be expected to work with complete focus and ownership. Freelance work, side clients, or parallel projects will not be allowed during employment with Noorly.

• Manage Meta Ads campaigns on a daily basis

• Handle basic Google Ads campaigns when required

• Create and manage campaigns for prospecting, retargeting, and repeat buyers

• Monitor budgets, campaign pacing, and daily spending

• Scale winning campaigns based on ROAS, CAC, MER, and contribution margin

• Pause, test, or restructure underperforming campaigns

• Build cold, warm, and hot audience segments

• Create retargeting funnels for product page visitors, add-to-cart users, checkout drop-offs, Instagram engagers, video viewers, and past customers

• Segment buyers based on product purchased, order value, buying frequency, and reorder cycle

• Create product-wise retargeting strategies for laundry pods, detergent sheets, scent beads, baby care, and lingerie care products

• Track daily performance across MER, ROAS, CAC, CTR, CPC, CPM, AOV, CVR, purchase rate, and contribution margin

• Prepare daily reports with clear insights and action points

• Identify what is working across campaigns, creatives, audiences, products, and offers

• Highlight performance drops and suggest corrective actions

• Maintain daily and weekly performance dashboards

• Present weekly and biweekly performance reviews to the team

• Analyze creative performance at ad level

• Identify winning hooks, angles, formats, scripts, visuals, and offers

• Share creative feedback with the creative strategist, scriptwriter, video editor, and graphic designer

• Create clear briefs for new ads based on actual data

• Track which creatives are driving clicks, add-to-cart, purchases, and profitable scale

• Help the creative team understand why certain ads are winning or failing

• Review landing pages and product pages from a conversion point of view

• Coordinate with the Shopify/landing page team for page improvements

• Suggest changes in offers, bundles, pricing display, reviews, FAQs, and product positioning

• Support A/B testing for offers, layouts, copy, and product bundles

• Identify whether the issue is traffic, creative, product page, checkout, pricing, or offer

• Help build WhatsApp and email flows for abandoned cart, reorder reminders, winback campaigns, review requests, and post-purchase education

• Suggest cross-sell and upsell journeys based on purchase behaviour

• Work on repeat purchase strategies for existing customers

• Help improve customer lifetime value through retention campaigns

• Coordinate with the customer support/CRM team for customer insights

• Experience in performance marketing for D2C/e-commerce brands

• Good understanding of Meta Ads, basic Google Ads, retargeting, and campaign optimization

• Strong understanding of ROAS, CAC, MER, AOV, CVR, and contribution margin

• Ability to read data and convert it into clear action points

• Understanding of creative testing, hooks, angles, landing pages, and offers

• Basic understanding of Shopify and customer journeys

• Interest or experience in retention marketing through WhatsApp and email

• Strong reporting discipline and communication skills

• Ability to work full-time with complete focus and ownership

Send your resume, expected CTC, and past campaign results or case studies directly.

Email: [email protected]

WhatsApp: 9599952969

• Only direct applications with the required details will be reviewed.