Lead Generation / Social Media Executive (FRESHER)

About The Opportunity

A fast-growing edtech startup in the career acceleration and skills development space, we help young professionals and freshers land high-impact roles through data-driven hiring partnerships and digital outreach. We operate at the intersection of talent acquisition, social marketing, and conversion optimization—building pipelines that turn engagement into employment. This role sits at the heart of our growth engine.

Role & Responsibilities

• Generate qualified leads via LinkedIn, Instagram, WhatsApp, and email campaigns tailored to fresher audiences.
• Manage and scale organic social media communities (LinkedIn, Instagram) to drive awareness and conversions.
• Track, segment, and follow up with prospects using CRM tools to improve response and conversion rates.
• Collaborate with content & design teams to create high-engagement social assets and landing pages.
• Run A/B tests on messaging, CTAs, and channel strategies to optimize lead quality and volume.
• Report daily KPIs (leads generated, response rate, conversion funnel drop-offs) to marketing & sales leads.
  
  

Skills & Qualifications

• Must-Have
• LinkedIn Navigator
• Instagram Business Tools
• WhatsApp Business API
• CRM Platforms (HubSpot, Zoho, or Salesforce)
• Google Sheets / Excel (pivot tables, formulas)
• A/B Testing Tools (Unbounce, Google Optimize)
• Copywriting for Social Media
• Basic Analytics (UTM Tracking, Pixel Setup)
• Preferred
• Experience with Meta Ads Manager
• Familiarity with Calendly or scheduling automation tools
• Exposure to edtech or recruitment marketing
  
  

Benefits & Culture Highlights

• Join a mission-driven team focused on transforming career outcomes for India’s freshers.
• Fast-track growth path with mentorship + hands-on exposure to digital marketing & sales funnels.
• On-site hybrid culture in a vibrant, startup workspace with performance-based incentives.
  
  

Skills: instagram,linkedin,whatsapp,crm,digital,social media,sales,skills