Salesforce Marketing Cloud Architect

About the Role

We are seeking an experienced Salesforce Solution Architect to lead the design and implementation of enterprise-scale customer engagement solutions across Salesforce Marketing Cloud Engagement, Marketing Cloud Next (Marketing Cloud on Core), Data Cloud, and Sales Cloud.

This is a high-impact, multi-cloud architecture role for someone who combines deep technical expertise with strong business consulting skills. You will own solution architecture end-to-end — from discovery workshops through design, integration, and go-live — partnering with business stakeholders, technical teams, and project managers to deliver scalable, secure, and high-performing marketing and customer engagement platforms for enterprise clients.

If you enjoy solving complex, multi-cloud architecture problems and want to shape how leading organizations engage their customers, we'd love to talk to you.

Key Responsibilities

Solution Architecture

• Design end-to-end Salesforce Marketing Cloud and Data Cloud architectures.
• Lead discovery workshops and translate business requirements into scalable technical solutions.
• Define solution architecture, integration patterns, and data models.
• Create solution blueprints, architecture diagrams, and technical design documents.
• Ensure solutions align with Salesforce best practices and enterprise architecture standards.

Marketing Cloud Engagement

Design and implement:

• Email Studio
• Journey Builder
• Automation Studio
• Contact Builder
• Mobile Studio
• Preference Center
• Triggered Sends
• Transactional Messaging
• Content Builder
• Personalisation strategies
• Marketing Automation
• Campaign Management

Marketing Cloud Next (Marketing Cloud on Core)

Design solutions leveraging

• Marketing Journeys
• AI-powered segmentation
• Real-time personalisation
• Agentforce-assisted marketing
• Flow-based campaign orchestration
• Native CRM integration
• Marketing analytics
• Consent management
• Audience activation

Salesforce Data Cloud

Lead implementation of:

• Data Streams
• Data Model Objects (DMOs)
• Data Mapping
• Identity Resolution
• Unified Individual Profiles
• Calculated Insights
• Streaming Insights
• Segmentation
• Activation Targets
• Data Actions
• Data Explorer
• Data Governance
• Customer 360 architecture

Sales

CloudApply strong working knowledge of:

• Lead Management
• Opportunity Management
• Account & Contact Management
• Campaigns
• Forecasting
• Sales Processes
• Approval Processes
• Reports & Dashboards
• Sales Automation
• CRM Security Model

Integration Architecture

Design integrations with:

• REST APIs
• SOAP APIs
• Platform Events
• Middleware (MuleSoft, Boomi, Informatica)
• ERP systems
• Data warehouses
• CDPs
• CRM platforms
• CMS
• Google Analytics
• Google Ads
• Meta
• WhatsApp
• SMS providers

Technical Leadership

• Lead solution reviews
• Mentor developers and consultants
• Review solution designs
• Ensure adherence to Salesforce best practices
• Conduct code and configuration reviews
• Support estimation and project planning

Stakeholder Management

• Conduct client workshops
• Present architecture solutions
• Support pre-sales activities
• Participate in RFPs and solution estimations
• Work with business and executive stakeholders

Required Skills

Salesforce

• Salesforce Sales Cloud
• Marketing Cloud Engagement
• Marketing Cloud Next (Marketing Cloud on Core)- preferred
• Data Cloud
• Experience Cloud (preferred)
• Service Cloud (preferred)

Technical Skills

• REST APIs
• SOAP APIs
• OAuth
• JSON
• SQL
• HTML/CSS
• JavaScript
• Salesforce Flows
• Apex (good understanding)
• Integration architecture

Soft Skills

• Excellent communication and presentation skills
• Strong consulting mindset
• Ability to engage with CXOs and senior business stakeholders
• Leadership and mentoring experience
• Problem-solving and analytical skills
• Ability to manage multiple projects simultaneously

Experience & Qualifications

• 10+ years of experience in Salesforce architecture or consulting roles, including 8+ years across multi-cloud implementations.
• Bachelor's degree in Computer Science, Information Systems, or equivalent practical experience.
• Relevant certifications preferred: Salesforce Certified Application/System Architect, Marketing Cloud Consultant/Developer, Data Cloud Consultant, Sales Cloud Consultant.

Key Performance Indicators (KPIs)

• Successful solution architecture for enterprise implementations
• On-time delivery of architecture artifacts
• Customer satisfaction and stakeholder feedback
• Solution scalability and performance
• Reusable architecture frameworks
• Team mentoring and technical leadership
• Successful project go-lives
• Salesforce best practice adherence