Performance Marketing – E-commerce Marketplaces - 8 to 10 years Experience

Performance Marketing Executive – E-commerce Marketplaces

Location: Bengaluru

Experience: 8–10 Years

Employment Type: Full-Time

About the Role

We are looking for a data-driven and analytical Performance Marketing Executive with experience in managing advertising campaigns across e-commerce marketplaces such as Amazon, Flipkart, FirstCry, Nykaa, and other online platforms. The ideal candidate should have hands-on experience in marketplace advertising, product listing management, catalog optimization, campaign reporting, and e-commerce operations.

Key Responsibilities

Marketplace Advertising & Performance Marketing

• Plan, execute, and optimize advertising campaigns on Amazon, Flipkart, FirstCry, Nykaa, Meesho, and other marketplaces.
• Manage Amazon Sponsored Products, Sponsored Brands, Sponsored Display, and DSP campaigns (preferred).
• Create and optimize Flipkart Ads campaigns to improve visibility, sales, and ROAS.
• Monitor campaign performance and make data-driven decisions to maximize conversions and profitability.
• Manage advertising budgets and ensure efficient utilization of marketing spend.

Campaign Analysis & Reporting

• Track key performance metrics such as ROAS, ACOS, TACOS, CTR, CPC, Conversion Rate, and Sales Growth.
• Prepare daily, weekly, and monthly performance reports.
• Analyze product and campaign performance and recommend growth opportunities.
• Present insights and actionable recommendations to management.

E-commerce Operations & Catalog Management

• Create, manage, and optimize product listings across multiple marketplaces.
• Ensure product titles, descriptions, images, attributes, and keywords are optimized for visibility and conversions.
• Manage catalog health and resolve listing-related issues.
• Coordinate product launches and listing updates.

Inventory & Marketplace Coordination

• Monitor inventory levels in FBA/FBF etc. and coordinate with warehouse and operations teams to avoid stock-outs.
• Support inventory planning based on current sales DRR, advertising and sales forecasts.
• Work closely with marketplace account managers and support teams to resolve operational issues.

Marketplace Growth & Optimization

• Conduct keyword research and competitor analysis.
• Identify opportunities for increasing product rankings and sales.
• Support promotional campaigns, marketplace deals, and seasonal sales events.
• Stay updated with marketplace advertising trends, policies, and best practices.

Required Skills & Qualifications

• 2–3 years of experience in Performance Marketing, Marketplace Advertising, or E-commerce Operations.
• Hands-on experience with Amazon Ads and Flipkart Ads.
• Strong understanding of Amazon Seller Central and Flipkart Seller Hub.
• Experience managing marketplace listings and catalog optimization.
• Knowledge of advertising metrics such as ACOS, TACOS, ROAS, CTR, CPC, and Conversion Rate.
• Advanced proficiency in Microsoft Excel and reporting.
• Strong analytical and problem-solving skills.
• Excellent communication and coordination abilities.

Preferred Skills

• Experience with marketplaces such as FirstCry, Nykaa, Meesho, JioMart, and Myntra.
• Knowledge of Amazon FBA and marketplace inventory management.
• Experience with tools such as Helium 10, Jungle Scout, DataHawk, SellerApp, or similar analytics platforms.
• Basic understanding of Shopify, Google Analytics, and Meta Ads.
• Experience working with ERP or inventory management systems such as Unicommerce, EasyEcom, or Vinculum.

Key Performance Indicators (KPIs)

• Return on Ad Spend (ROAS)
• Advertising Cost of Sales (ACOS)
• Total Advertising Cost of Sales (TACOS)
• Marketplace Revenue Growth
• Product Ranking Improvement
• Campaign Conversion Rate
• Inventory Health & Stock Availability
• Listing Quality Score & Catalog Health

What We Offer

• Opportunity to work with leading e-commerce brands and marketplaces.
• Exposure to large-scale marketplace advertising and growth strategies.
• Career growth opportunities in performance marketing and e-commerce management.
• Dynamic and fast-paced work environment.