Meta Ads Manager (From Marketing Agency)

About The Opportunity

A fast-scaling digital marketing agency in India, we partner with D2C brands, SaaS startups, and global enterprises to drive scalable customer acquisition through data-led Meta Ads campaigns. Our team thrives on turning creative strategy into measurable ROAS, blending creative storytelling with pixel-perfect audience targeting, A/B testing rigor, and platform-first optimization across Facebook, Instagram, and Meta’s evolving ad ecosystem. Role & Responsibilities

• Plan, execute, and optimize high-performance Meta Ads campaigns across Facebook, Instagram, and Meta Audience Network—from prospecting to retargeting and conversion.
• Build and manage lookalike audiences, custom audiences, and dynamic product catalogs using Meta Business Suite and Pixel event tracking.
• Design, launch, and analyze A/B tests across creatives, ad formats (Reels, Stories, Feed), CTAs, and audience segments to refine performance.
• Monitor KPIs in real-time (CPC, CTR, ROAS, CPA) and adjust bids, budgets, and placements daily to maximize ROI.
• Collaborate with in-house creatives and copywriters to align ad assets with campaign goals and audience psychology.
• Deliver weekly performance reports with actionable insights and recommendations for stakeholders using Meta Ads Manager and Google Analytics.
  
  

Skills & Qualifications

• Must-Have
• Meta Ads Manager
• Facebook Pixel
• Meta Business Suite
• Audience Insights
• Conversion API
• Dynamic Product Ads (DPA)
• Lookalike Audiences
• ROAS Optimization
• Preferred
• Experience with Meta Advantage+ Shopping campaigns
• Familiarity with UTM tagging and Google Analytics 4
• Basic knowledge of A/B testing frameworks and statistical significance
  
  

Benefits & Culture Highlights

• On-site culture in a vibrant, collaborative workspace with daily learning huddles and campaign retrospectives.
• Access to real brand budgets, live campaigns, and Meta’s latest features—no theory, only execution.
• Fast track to senior ownership—top performers lead client accounts within 6–12 months.
  
  

Skills: google analytics,analytics,a/b testing,marketing agency,instagram,facebook,google,optimization,campaigns