Media Manager - India Foods

Actively Reviewing the Applications

PepsiCo

India, Haryana, Gurugram Full-Time On-site INR 3–5 LPA

Posted 1 day ago • Apply by June 4, 2026

Job Description

Overview

The role is responsible for leading & executing the media agenda across all brands in the India Foods business.

Responsibilities

Lead full funnel connections strategy, planning & execution across India Foods portfolio (Lays, Kurkure, Doritos, Quaker, Red Rock Deli); define objectives & quantitative KPIs, allocate budgets & track progress

Define Media/ campaign strategy including job-to-be-done that the campaign aims to achieve, ensuring it aligns with the overall brand and category strategies
Identify quantitative KPIs for the JTBD, to measure and track campaign progress and outcomes
Determine media budget allocations across mediums, channels, for each brand campaign
Define strategic target audience (leveraging existing brand or category strategy), detail out the consumer touch-points & conduct journey-mapping. Create brief that outlines campaign objectives, target audience, timing, scope and other relevant information for media agencies & platforms
In partnership with media and creative agencies, craft strategic, holistic & integrated connections plan for the brands including paid, earned & owned media, sponsorships/partnerships and ecom
Lead full funnel investment planning & execution, managing tradeoffs across brand media and e-commerce media investments in partnership with finance and e-commerce teams
Drive 100% adherence to brilliant basics across these brands through plans that maximize reach, frequency and continuity, with the right media mix, at optimized media costs
Partner with agencies and brand teams to lead personalization efforts across the brand portfolio
Lead the execution of 5S strategy on communications planning, with the right allocations and execution across stream, scroll, search, shop and sense
Partner with ROIE teams to determine the ROI and Effectiveness of our campaign and media investments

Qualifications

10+ years of demonstrated experience in marketing / advertising / media with direct experience with media and agency / partner management
Candidate must be passionate about media and data driven marketing with a desire to educate and build capability in others
Must have proven track record in managing multiple cross functional teams and agencies to deliver objectives
Ability to analyze relevant data, insights and information to identify opportunities and develop strategy and plans to address.
Must have clear understanding of media measurement
Strong creative thinking and problem-solving skills
Excellent multi-tasking, project management, and prioritization skills
Stakeholder management skills across both internal and external stakeholders
Able to manage short term goals with long terms priorities for the business