Marketing Manager (Packaging Machine Industry Only)

Role Description The Marketing Manager (Packaging Machine Industry Only) will lead marketing activities specifically focused on packaging machinery products and services. This full-time, on-site role is based in the Pune/Pimpri-Chinchwad area and involves developing and executing marketing plans, managing brand positioning, and supporting sales teams with targeted campaigns. Day-to-day responsibilities include conducting market research, identifying customer segments, coordinating promotional activities, and creating marketing content tailored to the packaging machine industry. The Marketing Manager will collaborate with internal stakeholders and external partners, track campaign performance, and optimize strategies to increase lead generation and market share. The role also requires regular interaction with clients and industry networks to stay informed about market trends, competitor activities, and customer needs.

Qualifications

• Strong background in marketing management, preferably within the packaging machine or industrial equipment sector.
• Proven experience in developing and implementing marketing strategies, campaigns, and promotional activities.
• Ability to conduct market research, analyze data, and translate insights into actionable marketing plans.
• Solid communication, presentation, and negotiation skills, with the ability to collaborate with sales and technical teams.
• Familiarity with both traditional and digital marketing channels, including trade shows, industry events, and online campaigns.
• Bachelor’s degree in Marketing, Business Administration, Engineering, or a related field; a relevant postgraduate qualification is an advantage.
• Knowledge of the packaging machine industry, including key products, applications, and customer segments, is strongly preferred.
• Organizational skills, attention to detail, and the ability to manage multiple projects and deadlines on-site.
• Proficiency in common office and marketing tools (e.g., MS Office, CRM or marketing automation platforms) and comfort working in a fast-paced environment.