Lead Generation Specialist

Job Title: Lead Generation Specialist 

Location: Gurugram (Work From Office) 

Experience: 8–10 Years 

Employment Type: Full-Time 

About the Role 

We are looking for an experienced and result-oriented Lead Generation Specialist to join our business development team. The ideal candidate will have extensive experience in generating high-quality B2B leads for IT Services, Digital Transformation, Cloud, AI/ML, SaaS, and Staff Augmentation services. The candidate should be proficient in identifying decision-makers, executing outbound campaigns, managing CRM pipelines, and supporting the sales team with qualified opportunities. 

Key Responsibilities 

• Generate qualified B2B leads through outbound prospecting via LinkedIn, email campaigns, cold calling, and other digital channels. 
• Identify and research target companies, decision-makers, and buying committees across various industries. 
• Build and maintain a healthy sales pipeline by consistently sourcing new business opportunities. 
• Develop targeted prospect lists using tools like LinkedIn Sales Navigator, Apollo.io, ZoomInfo, Lusha, and other lead databases. 
• Execute personalized email outreach and multi-touch campaigns to engage prospective clients. 
• Qualify inbound and outbound leads based on business requirements and sales readiness. 
• Schedule meetings and demos between qualified prospects and the Business Development/Sales team. 
• Maintain accurate records of prospects, interactions, and opportunities in CRM systems such as HubSpot, Salesforce, or Zoho CRM. 
• Collaborate closely with Marketing and Sales teams to improve campaign effectiveness and lead conversion. 
• Analyze campaign performance and optimize outreach strategies to improve response rates and conversions. 
• Stay updated with market trends, competitor offerings, and emerging technologies to identify new business opportunities. 
• Prepare weekly and monthly reports on lead generation metrics, pipeline growth, and conversion performance. 

Required Skills & Qualifications 

• 8–10 years of experience in B2B Lead Generation, Inside Sales, or Business Development within the IT Services or Technology industry. 
• Proven experience in generating leads for Software Development, Cloud Services, AI/ML, DevOps, Digital Transformation, or Staff Augmentation services. 
• Strong understanding of the B2B sales lifecycle and lead qualification methodologies. 
• Hands-on experience with: 
• LinkedIn Sales Navigator 
• Apollo.io 
• ZoomInfo 
• Lusha 
• Hunter.io 
• HubSpot CRM / Salesforce / Zoho CRM 
• Excellent prospect research and account mapping skills. 
• Strong written and verbal communication skills. 
• Experience in creating and executing email outreach campaigns. 
• Ability to work independently and consistently achieve lead generation targets. 
• Strong analytical mindset with experience in reporting and pipeline tracking. 

Preferred Qualifications 

• Experience working with international markets such as the US, UK, Europe, APAC, or the Middle East. 
• Knowledge of Account-Based Marketing (ABM) strategies. 
• Familiarity with marketing automation platforms and CRM workflows. 
• Experience in IT Staffing or Staff Augmentation sales is highly preferred. 
• Bachelor's degree in Business Administration, Marketing, IT, or a related field. An MBA is an added advantage. 

Key Competencies 

• Lead Research & Prospecting 
• B2B Sales & Lead Qualification 
• Account Mapping 
• Email Marketing & Outreach 
• CRM Management 
• Negotiation & Communication 
• Analytical Thinking 
• Relationship Building 
• Time Management 
• Target-Oriented Approach 

What We Offer 

• Opportunity to work with cutting-edge technologies and global clients. 
• Collaborative and growth-oriented work environment. 
• Career advancement opportunities. 
• Performance-based incentives. 
• Learning and development programs. 
• Competitive compensation and employee benefits.