International Sales - US & Canada (Organic Food)

Company Overview: Nature Bio Foods is one of India's leading organic food ingredient companies and a globally recognized supplier of premium organic products. As a pioneer in the organic food industry, the company has built a strong reputation for quality, innovation, sustainability, and long-term partnerships with customers across Europe, North America, and other international markets.

With its European headquarters established in the Netherlands, Nature Bio Foods B.V. has grown into a key hub for international operations. Over the years, the business has evolved from sourcing primarily from India to procuring organic ingredients from more than 25 countries, supplying leading retailers, food manufacturers, and private label customers worldwide. Our Rotterdam (Maasvlakte) facility undertakes processing, cleaning, CO₂ treatment, packaging, warehousing, and logistics operations, supported by selected third-party partners across Europe.

Nature Bio Foods operates in a truly global environment where English is the primary business language and employees from more than 10 nationalities collaborate to deliver excellence. The company is committed to building an inclusive, diverse, and high-performing workplace while maintaining the highest standards of food safety, quality, and sustainability.

The company holds globally recognized certifications, including SKAL, Naturland, Bio Suisse, Demeter, Fairtrade, and several other organic and sustainability standards. Through its integrated farm-to-fork business model, Nature Bio Foods continues to support thousands of farming families worldwide while delivering authentic organic ingredients that meet the evolving needs of consumers and customers across global markets.

Job Title : Senior Manager / Manager – International Sales (USA)

Job Location : Preferred at Sonipat or second preference at Gurugram.

Job Timings : US Shift

Key Responsibilities

1. Business Development - USA & Canada

·      Develop and execute sales strategies to expand the company's presence across the USA and Canada.

·      Identify and acquire new B2B customers, including importers, distributors, retailers, private label brands, food manufacturers, and strategic partners.

·      Generate qualified leads through LinkedIn, B2B platforms, trade shows, industry networks, and market research.

·      Drive sales growth in terms of revenue, volume, market penetration, and profitability.

·      Explore new product categories, distribution channels, and market opportunities.

2 Key Account Management & Customer Relationships

·      Build, strengthen, and manage long-term relationships with key customers, acting as a trusted business partner.

·      Develop strategic account plans to maximize customer lifetime value.

·      Conduct regular business reviews and identify opportunities for business expansion.

·      Ensure high levels of customer satisfaction, retention, and repeat business.

·      Identify opportunities to upsell and cross-sell the company's product portfolio.

3 Commercial Sales & Contract Management

·      Manage the complete sales cycle from lead generation and enquiry management through negotiation, contract finalization, order confirmation, and delivery.

·      Prepare commercial proposals, quotations, pricing strategies, and business presentations.

·      Lead negotiations on pricing, commercial terms, contracts, payment terms, and annual business agreements.

·      Ensure profitable conversion of opportunities into confirmed business while achieving margin objectives.

4 Order Management & Cross Functional Coordination

·      Oversee end-to-end execution of customer orders from booking through successful delivery.

·      Collaborate closely with Production, Planning, Procurement, Packaging, Quality Assurance, Logistics, Documentation, and Finance teams to ensure timely order fulfilment.

·      Monitor order progress, proactively resolve supply chain challenges, and ensure on-time deliveries.

·      Act as the primary customer interface throughout the order lifecycle.

5 Export Compliance & Documentation

·      Coordinate with internal teams to ensure timely preparation of export documentation, including commercial invoices, packing lists, Bills of Lading, certificates of origin, organic certifications, USDA NOP/FDA documentation, and other statutory documents as applicable.

·      Ensure compliance with customer-specific requirements, international trade regulations, and country-specific import standards.

6 Market Intelligence & Business Planning

·      Continuously monitor market trends, pricing movements, competitor activities, consumer preferences, and regulatory developments across the USA and Canada.

·      Gather customer feedback and recommend new product development, packaging improvements, and portfolio expansion opportunities.

·      Support annual sales planning, budgeting, and forecasting activities.

7 Sales Reporting & CRM Management

·      Maintain accurate customer records, sales pipeline, opportunity tracking, and forecasting using ERP/CRM platforms.

·      Prepare MIS reports covering sales performance, order status, forecasts, customer profitability, and business pipeline.

·      Analyse sales data to identify growth opportunities and improve forecasting accuracy.

8 Performance & Business Growth

·      Deliver assigned revenue, volume, and profitability targets.

·      Expand market share by acquiring new customers while strengthening existing business relationships.

·      Drive customer retention through proactive engagement, consistent communication, and superior service.

·      Contribute to the overall international business strategy by identifying sustainable growth opportunities in the North American market.

Education & Experience:

·      Bachelor's degree in Business, Commerce, Agriculture, Food Technology, or a related discipline.

·      MBA in Marketing or International Business preferred.

·      5 -10 years of experience in International Sales, preferably handling the US market.

·      Experience in Organic Rice/Pulses/ Oilseeds, Food & Beverage, FMCG, Agri Commodities, or related export businesses will be preferred.

·      Strong understanding of export documentation, international trade, and commercial negotiations.