International Sales - US & Canada (Agro Commodities)

Job Title : Senior Manager / Manager – International Sales (USA)

Job Location : Preferred at Sonipat or second preference at Gurugram.

Key Responsibilities

1. Business Development - USA & Canada

·      Develop and execute sales strategies to expand the company's presence across the USA and Canada.

·      Identify and acquire new B2B customers, including importers, distributors, retailers, private label brands, food manufacturers, and strategic partners.

·      Generate qualified leads through LinkedIn, B2B platforms, trade shows, industry networks, and market research.

·      Drive sales growth in terms of revenue, volume, market penetration, and profitability.

·      Explore new product categories, distribution channels, and market opportunities.

2 Key Account Management & Customer Relationships

·      Build, strengthen, and manage long-term relationships with key customers, acting as a trusted business partner.

·      Develop strategic account plans to maximize customer lifetime value.

·      Conduct regular business reviews and identify opportunities for business expansion.

·      Ensure high levels of customer satisfaction, retention, and repeat business.

·      Identify opportunities to upsell and cross-sell the company's product portfolio.

3 Commercial Sales & Contract Management

·      Manage the complete sales cycle from lead generation and enquiry management through negotiation, contract finalization, order confirmation, and delivery.

·      Prepare commercial proposals, quotations, pricing strategies, and business presentations.

·      Lead negotiations on pricing, commercial terms, contracts, payment terms, and annual business agreements.

·      Ensure profitable conversion of opportunities into confirmed business while achieving margin objectives.

4 Order Management & Cross Functional Coordination

·      Oversee end-to-end execution of customer orders from booking through successful delivery.

·      Collaborate closely with Production, Planning, Procurement, Packaging, Quality Assurance, Logistics, Documentation, and Finance teams to ensure timely order fulfilment.

·      Monitor order progress, proactively resolve supply chain challenges, and ensure on-time deliveries.

·      Act as the primary customer interface throughout the order lifecycle.

5 Export Compliance & Documentation

·      Coordinate with internal teams to ensure timely preparation of export documentation, including commercial invoices, packing lists, Bills of Lading, certificates of origin, organic certifications, USDA NOP/FDA documentation, and other statutory documents as applicable.

·      Ensure compliance with customer-specific requirements, international trade regulations, and country-specific import standards.

6 Market Intelligence & Business Planning

·      Continuously monitor market trends, pricing movements, competitor activities, consumer preferences, and regulatory developments across the USA and Canada.

·      Gather customer feedback and recommend new product development, packaging improvements, and portfolio expansion opportunities.

·      Support annual sales planning, budgeting, and forecasting activities.

7 Sales Reporting & CRM Management

·      Maintain accurate customer records, sales pipeline, opportunity tracking, and forecasting using ERP/CRM platforms.

·      Prepare MIS reports covering sales performance, order status, forecasts, customer profitability, and business pipeline.

·      Analyse sales data to identify growth opportunities and improve forecasting accuracy.

8 Performance & Business Growth

·      Deliver assigned revenue, volume, and profitability targets.

·      Expand market share by acquiring new customers while strengthening existing business relationships.

·      Drive customer retention through proactive engagement, consistent communication, and superior service.

·      Contribute to the overall international business strategy by identifying sustainable growth opportunities in the North American market.

Education & Experience:

·      Bachelor's degree in Business, Commerce, Agriculture, Food Technology, or a related discipline.

·      MBA in Marketing or International Business preferred.

·      5 -10 years of experience in International Sales, preferably handling the US market.

·      Experience in Organic Rice/Pulses/ Oilseeds, Food & Beverage, FMCG, Agri Commodities, or related export businesses will be preferred.

·      Strong understanding of export documentation, international trade, and commercial negotiations.