Frontline Sales Executive (SSK, Panipat, Jind, Kaithal)

Role Purpose

The primary objective of the Frontline Sales Executive is to drive sales growth and enhance SSK’s market presence within Panipat, Jind, Kaithal (Haryana). This is achieved by engaging directly with customers, distributors, and project stakeholders. The role requires blending heritage-driven trust with modern sales discipline, ensuring that SSK’s 91-year legacy is represented with professionalism and impact in all business dealings.

Key Responsibilities

• Customer Acquisition & Engagement
• Identify and approach potential customers across the defined territory, including retail segments, projects, and institutional buyers.
• Present SSK’s premium electrical and modular switch products, including wires and MCBs, with an emphasis on quality and legacy.
• Channel Development
• Build and nurture relationships with distributors, retailers, and project dealers.
• Support partners in entering the luxury segment and institutional projects.
• Sales Execution
• Achieve monthly and quarterly sales targets through disciplined pipeline and funnel management.
• Conduct field visits, with approximately 70–80% outdoor activity, across the defined territory.
• Market Intelligence
• Gather insights on competitor activity, pricing trends, and customer preferences.
• Provide feedback to product and marketing teams to refine positioning.

Brand Representation

• Uphold SSK’s premium image in all customer interactions.
• Utilise promotional activities, such as banners and digital campaigns, in alignment with SSK’s branding.

Reporting & Compliance

• Maintain accurate records of sales activities, customer interactions, and pipeline status.
• Ensure adherence to SSK’s compliance standards and ethical selling practices.

Skills & Requirements

• Education: Graduate degree preferred, with a background in Business or Marketing considered advantageous.
• Experience: 1–3 years in frontline sales, ideally within electricals, FMCG, or real estate sectors.

Skills:

• Strong communication and negotiation abilities.
• Local market knowledge of Haryana districts.
• Ability to work independently and meet targets.

Attributes:

• Self-motivated, resilient, and target-driven.
• Respectful, diplomatic, and heritage-conscious in customer dealings