Executive – Marketing Innovation, Organic India

As Executive - Marketing innovation for Organic India, the incumbent will support the innovation process by coordinating activities, assisting cross-functional teams, and helping ensure timely execution of new product launches. This role is integral to accelerating innovation and supporting business growth through effective project execution

What are the Key Deliverables in this role ?

Financial Outcomes

• Assist in identifying opportunities for new product launches and range extensions.
• Support tracking of launch performance metrics and provide data for reporting.
• Help monitor inventory levels and support cost control initiatives related to new products.

Customer Service

• Assist with go-to-market activities in collaboration with Ecom, Modern Trade, and General Trade teams.
• Coordinate with cross-functional teams to ensure smooth project delivery from concept approval to market launch.
• Gather feedback from sales teams and consumers post-launch; share insights with relevant stakeholders.

Internal Processes

• Help prepare marketing materials and brand assets such as packaging mock-ups or product information sheets.
• Work with agencies and internal teams to support timely project execution.
• Collect and analyze consumer trends data to identify potential innovation ideas.

Innovation and Learning

• Participate in brainstorming sessions for new product ideas.
• Support the documentation and tracking of innovation projects through various stages.
• Stay updated on industry trends to contribute fresh perspectives during team discussions.

What are the Critical success factors for the Role ?

• 1-3 years of marketing experience
• Experience supporting product launches or project coordination
• Bachelor’s degree (MBA or equivalent preferred but not mandatory)

What are the Desirable success factors for the Role ?

• Strong communication and teamwork skills
• Exposure to consumer goods industry is an advantage
• Ability to organize information and manage multiple tasks efficiently
• Analytical mindset: comfortable working with data and consumer insights
• Creative approach to problem-solving