Market Communication Head

Job Title -Market Communication Head

Function – Marketing

Business Category – Consumer Electronics

Experience- 14–18+ years of marketing experience

Industry- consumer durables / electronics / FMCG / digital-first brands

Location – Gurgaon

Role Overview

We are seeking a result-driven digital first Marketing lead who will be responsible to drive the marketing communications strategy across ATL, BTL, Digital, PR, Influencers and Retail Communication.

Key Responsibilities

• Own 360* marketing communications and strategy for Consumer Electronics in India across ATL, BTL, Digital, PR, Influencers, CRM and Retail Communication.
• Own the marketing budget for integrated planning across marketing mix and media mix with a strong ROI
• Build brand with differentiation and premiumization with a digital- first communication strategy (Paid & organic)
• Translate global brand vision into culturally relevant localized India market campaigns
• Drive consumer market research, analytics, social listening and experimentation to enable insight-lead decisions.
• Lead end to end campaigns across ATL & BTL for national launches, festive, and category bursts.
• Work closely with Retail Marketing to innovate on retail visibility & differentiation at point of sale.
• Lead advocacy campaigns through influencer, PR, CRM and affiliate programmers, UGC and brand communities.
• Experiment with new-age growth levers for demand generation including AI-powered marketing, content targeting and marketing on emerging channels

Agency & Stakeholder management:

• Manage agencies (media, creative, digital and PR) to drive integrated and data-led execution
• Influence cross-functional teams and manage internal stakeholders effectively
• Lead a high-performing marketing communications team

Candidate profile

• Proven leadership in large-scale digital & mass media campaigns
• Strong understanding of Indian consumer, festive cycles, and regional markets

Ideal Candidate Background

• Tier-1 brands with strong digital transformation journey
• Mix of brand storytelling, marketing depth
• Digital-first, consumer-centric, strong marcom DNA