Event Coordinator & Social Media Director

Job description:

Overview

We are seeking a dynamic and strategic Director of Brand Marketing and Events to lead our brand development initiatives and orchestrate compelling events that elevate our market presence. This role is perfect for a passionate marketing professional with over two years of experience in managing multi-channel campaigns, shaping brand identity, and executing impactful events. As a key driver of our marketing strategy, you will harness your expertise in digital marketing, social media management, and market research to craft innovative campaigns that resonate with diverse audiences. Your leadership will inspire teams and partners alike, ensuring our brand remains vibrant, relevant, and influential across all platforms.

Duties

• Develop and execute comprehensive brand marketing strategies aligned with company goals, leveraging insights from market research, Nielsen data, and analysis skills to optimize performance.
• Lead the planning, coordination, and execution of high-impact events that promote brand awareness, foster community engagement, and support sales objectives.
• Oversee social media management across multiple channels to enhance brand visibility, engagement, and customer loyalty through compelling content and targeted campaigns.
• Manage product branding initiatives from conception through launch, ensuring consistency across all digital and offline touchpoints.
• Collaborate with sales teams to develop B2B marketing strategies that drive lead generation and strengthen client relationships.
• Utilize digital marketing tools such as Adobe Creative Suite for creating engaging visual content; analyze campaign performance metrics to refine strategies continuously.
• Conduct market research using tools like Nielsen reports to identify trends, customer preferences, and competitive positioning; translate insights into actionable marketing plans.
• Oversee budgeting for marketing campaigns and events to ensure efficient allocation of resources while maximizing ROI.
• Foster strong relationships with existing, former, and incoming clients.
• Lead strategic planning sessions with cross-functional teams to align branding efforts with overall business objectives.

Requirements

• Minimum of two years of experience in brand marketing or related roles with demonstrated success in managing multi-channel campaigns and events.
• Proven expertise in social media management, digital marketing, product branding, and multichannel marketing strategies.
• Strong analysis skills with the ability to interpret market research data from sources like Nielsen; translate insights into effective marketing actions.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) for content creation; familiarity with e-commerce platforms is a plus.
• Excellent strategic planning capabilities combined with a solid understanding of public relations practices and B2B marketing approaches.
• Experience in budgeting and resource allocation for large-scale campaigns or events; ability to manage multiple projects simultaneously under tight deadlines.
• Exceptional communication skills for collaborating across teams and presenting ideas clearly to stakeholders.
• Knowledge of analysis tools such as analytics or similar platforms is desirable; familiarity with digital advertising platforms is advantageous. Join us as we elevate our brand presence through innovative marketing strategies and unforgettable events! Your expertise will help shape our story while creating meaningful connections with audiences worldwide.