Digital Marketing Analyst

Company Description

Active Fitness Store is a trusted provider of premium gym, fitness, sports equipment, and accessories. We offer a wide range of high-quality products suitable for both home and commercial use across the GCC countries. Our curated selection features industry-leading brands, ensuring customers receive the best in fitness equipment. We are dedicated to helping you achieve your fitness goals with products that deliver exceptional value and reliability.

Key Responsibilities

• Plan, execute, and optimize CRM campaigns across:
• Email Marketing
• WhatsApp Marketing
• App Push Notifications
• Create customer segmentation strategies based on:
• Purchase behavior
• Engagement patterns
• Customer lifecycle stages
• Build and manage automated customer journeys and retention flows.
• Analyze campaign performance metrics such as:
• Open Rate
• CTR
• Conversion Rate
• Revenue Generated
• Customer Retention
• Conduct A/B testing on subject lines, creatives, messaging, and audience segments.
• Coordinate with design, content, and performance marketing teams for campaign execution.
• Monitor customer engagement trends and provide actionable insights.
• Maintain CRM databases and ensure data accuracy and hygiene.
• Generate weekly and monthly performance reports with recommendations.

Requirements

·      2+ years of experience in CRM, lifecycle marketing, or retention marketing.

·      Hands-on experience with CRM tools

·      Strong understanding of customer segmentation and automation workflows.

·      Experience in Email, WhatsApp, and Push Notification campaigns.

·      Good analytical and reporting skills.

·      Familiarity with Google Analytics, Meta reporting, or ecommerce analytics is an advantage.

·      Strong communication and coordination skills

Preferred Skills

·       Ecommerce or retail industry experience.

·       Basic understanding of customer journey mapping.

·       Knowledge of conversion optimization and retention strategies.

·       Creative mindset with strong attention to campaign messaging and timing.

KPIs

• CRM Revenue Growth
• Customer Retention Rate
• Campaign Conversion Rate
• Open & Click Rates
• Repeat Purchase Rate
• Customer Lifetime Value (CLV)