Marketing Executive

Role Overview:

We are seeking a dynamic, self-driven, and versatile Marketing Executive to independently manage and support our end-to-end marketing initiatives. In this role, you will play a pivotal part in driving lead generation, automating outreach campaigns, managing our brand’s social presence, and creating compelling content.

The ideal candidate is a blend of a data-driven growth marketer and a creative content creator, comfortable working with modern AI tools, automation platforms, and outbound sales tools to maximize marketing efficiency.

Key Responsibilities:

1. Lead Generation & Outbound Strategy

• Prospecting: Utilize LinkedIn Sales Navigator and other sourcing platforms to identify, segment, and target ideal customer profiles (ICPs).
• Database Management: Build, clean, and maintain high-quality lead databases, ensuring data accuracy and proper segmentation.
• Nurturing & Follow-ups: Design and execute structured follow-up sequences to engage cold or warm prospects and drive pipeline velocity.

2. Marketing Automation & Email Campaigns

• Campaign Execution: Set up, launch, and manage end-to-end email marketing campaigns using automation tools (e.g., GoHighLevel, HubSpot, Mailchimp).
• Newsletters: Own the creation, curation, and distribution of regular company newsletters to engage our subscriber base.
• Performance Tracking: Monitor, analyze, and report on key campaign metrics (Open Rates, CTRs, Conversions, ROI) to continuously optimize performance.

3. Content Creation & Digital Assets

• Copywriting: Draft compelling copy for emails, landing pages, social media, and marketing collateral.
• Visual Design: Utilize basic graphic design tools (Canva, Adobe Express, etc.) to create eye-catching visual assets for campaigns and social channels.
• Web Optimization: Create, test, and optimize high-converting landing pages to support specific marketing initiatives.
• AI Leverage: Proficiently integrate advanced AI tools into your daily workflow to accelerate content creation and maximize personal productivity.

4. Brand & Social Media Management

• Social Strategy: Manage and schedule content across all corporate social media platforms to enhance brand visibility and engagement.
• Community Engagement: Monitor social channels and interact with audiences to foster brand community and capture inbound inquiries.

Required Skills & Qualifications:

• Experience: 2–4 years of proven experience in a digital marketing, lead generation, or marketing operations role.
• CRM/Automation: GoHighLevel, HubSpot, Mailchimp, or similar platforms.
• Sourcing: LinkedIn Sales Navigator.
• Design: Canva, Adobe Express, or similar layout tools.
• AI: Demonstrated hands-on experience using AI prompting for text, research, and productivity.
• Exceptional written and verbal communication skills.
• Strong analytical mindset with the ability to translate data/reports into actionable marketing strategies.
• Flawless attention to detail and a strong sense of ownership over projects.
• Ability to multi-task, prioritize, and manage multiple marketing channels independently.

What We Offer

• Opportunity to work independently and shape the marketing framework.
• Exposure to global markets and modern marketing technology stacks.
• A collaborative, fast-paced, and growth-oriented work environment.

Qualifications

• Bachelor's degree in marketing or related field
• 1 - 2 years of relevant experience
• Strong analytical, communication, time-management and creativity skills
• Strong ability to focus on customer/market and take initiative Experience with social media