Social Media Executive

Social Media Executive

AI-Powered | Full-Stack Platform Expertise | Digital Growth

📍 Mohali | 🕐 Full-Time | 5 days Working (Mon-Fri)

About the Role

We are looking for a sharp, creative, and tech-savvy Social Media Manager who lives and breathes digital culture. This is not a traditional social media role; we need someone who combines deep platform expertise with hands-on AI fluency to build, grow, and optimize our brand presence across all major channels.

You will own our end-to-end social strategy, produce high-impact content, analyze performance data, and deploy AI tools to stay ahead of trends and scale output without sacrificing quality.

• Develop and execute a multi-platform social media strategy aligned with brand goals and audience insights
• Plan, create, and publish high-quality content (copy, graphics, Reels, carousels, stories) consistently across all platforms
• Leverage AI tools to accelerate content production, maintain brand voice at scale, and test creative variations
• Monitor, engage, and grow our communities, respond to comments, DMs, and mentions in real-time
• Track and report on KPIs: reach, engagement rate, follower growth, click-through rate, conversions, and ROI
• Identify trending topics, formats, and platform features and adapt strategy accordingly 
• Collaborate with design, product, and marketing teams to align social with broader campaigns
• Manage influencer and creator partnerships from identification to deliverables and performance review
• Run paid social campaigns on Meta Ads Manager and LinkedIn Campaign Manager.
• Conduct competitive analysis and audience research to continuously refine strategy
• Own the content calendar and maintain a consistent publishing cadence without gaps

Must-Have

• 2+ years of experience managing social media for a brand, agency, or as an independent creator with demonstrated growth results
• Proven expertise across Instagram, TikTok, YouTube, LinkedIn, X, and Facebook, not just awareness, but deep working knowledge
• Active daily use of AI tools for content creation, research, and workflow automation
• Strong copywriting skills with the ability to write natively for each platform's tone and format
• Proficiency in short-form video creation.
• Data-driven mindset. Comfortable pulling insights from native analytics and translating them into strategy
• Understanding of SEO principles.
• Experience with social media management tools.

Nice-to-Have

• Experience running paid social campaigns with measurable ROAS
• Background in graphic design (Canva Pro, Adobe Express, Figma)
• Knowledge of affiliate marketing, UGC strategy, or social commerce
• Familiarity with CRM integrations and email marketing platforms



Send your application to [email protected]  with the subject line: Social Media Manager — [Your Name]

Please include:

• Your resume or LinkedIn profile
• Links to social media accounts or campaigns you have managed (with results where possible)
• Any content samples: Reels, carousels, or written posts