Digital Campaign Manager (from marketing agency)

About The Opportunity

A fast-scaling digital marketing agency empowering global brands and startups to scale through data-driven, performance-first campaigns across paid social, search, and programmatic channels. We operate at the intersection of creativity, analytics, and automation—crafting omnichannel strategies that convert, retain, and grow audiences with precision. Our clients span fintech, D2C, SaaS, and e-commerce verticals across APAC, MENA, and North America.

Role & Responsibilities

• Plan, execute, and optimize multi-channel digital ad campaigns (Meta, Google Ads, TikTok, LinkedIn, programmatic) across client portfolios with focus on ROAS, CPA, and LTV targets.
• Translate client business goals into measurable campaign KPIs, audience segmentation strategies, and creative briefs aligned with platform best practices.
• Monitor real-time campaign performance, analyze funnel drop-offs, and implement A/B tests for creatives, audiences, bids, and landing pages to drive efficiency.
• Collaborate with in-house creatives and copywriters to produce high-converting assets optimized for platform specs and audience psychology.
• Deliver weekly performance reports with insights, recommendations, and forecast modeling for client reviews and internal strategy alignment.
• Stay ahead of platform algorithm shifts, policy updates, and emerging ad tech tools—incorporating automation, AI audience tools, and UTM tracking standards.
  
  

Skills & Qualifications

Must-Have

• Google Ads
• Meta Ads Manager
• TikTok Ads Manager
• UTM tracking
• Excel / Google Sheets (pivot tables, VLOOKUP, dashboarding)
• Facebook Pixel
• Google Analytics 4
• ROAS optimization
  
  

Preferred

• LinkedIn Ads
• Programmatic platforms (The Trade Desk, DV360)
• CRM integrations (HubSpot, Klaviyo)
  
  

Benefits & Culture Highlights

• Work with global clients and fast-moving tech brands—no cookie-cutter campaigns.
• Autonomy to test, fail fast, and scale what works—with full ownership of your client’s growth.
• Performance bonuses tied to client retention and campaign efficiency metrics.
  
  

Skills: apac,linkedin,google ads,ad tech,digital,google,analytics,campaigns,automation,marketing agency