Digital Business Manager (Strategy + Performance Lead)

Key Responsibilities

The Business Manager will play a critical role in shaping the performance engine of the team:

• Collaborate closely with Prachi to develop marketing strategies across multiple brands
• Plan and execute performance marketing campaigns across platforms such as:
• Google Ads
• LinkedIn Ads
• Take ownership of SEO strategy, including planning, execution, and optimization
• Hire, train, and guide the SEO Executive, ensuring proper implementation of strategies
• Build structured campaign funnels aligned with lead generation and ROI goals
• Continuously analyze campaign performance and optimize based on insights
• Explore and implement new tools, platforms, and marketing innovations
• Align marketing outputs with business outcomes, sales, and revenue goals

Expectations

• Strong ability to balance strategic thinking with execution capability
• Deep understanding of performance marketing and SEO ecosystems
• Analytical mindset with the ability to interpret data and take decisions
• Awareness of latest tools, trends, and automation platforms
• Proactive in suggesting new ideas, campaigns, and growth opportunities

KPIs

• ROI on campaigns (Cost per lead, conversions, efficiency)
• SEO growth (organic traffic, keyword rankings, visibility)
• Campaign performance improvement (month-on-month optimization)
• Implementation of new tools and innovative strategies
• Effectiveness in training and managing SEO execution