Demand Generation Specialist

Experience: 7.00 + years

Salary: Confidential (based on experience)

Expected Notice Period: 15 Days

Shift: (GMT+05:30) Asia/Kolkata (IST)

Opportunity Type: Remote

Placement Type: Full Time Permanent position(Payroll and Compliance to be managed by: BotGauge)

(*Note: This is a requirement for one of Uplers' client - BotGauge)

What do you need for this opportunity?

Must have skills required:

Clear linkage between paid spend and revenue, Collaborate closely with lifecycle, Own multi-touch attribution setup across paid channels., Reinforce AQAAS value, Performance Marketing & Paid Media Execution, conversion rate optimization (CRO), B2B Revenue Attribution

BotGauge is Looking for:

Role: Demand Generation Specialist

Exprience Required: 6 to 10 Years

Mode Of Work: Remote

Role Overview

The Demand Generation Specialist is responsible for converting paid marketing spend into a predictable, high-intent pipeline for BotGauge’s Autonomous QA as a Solution (AQAAS) offering.

Unlike traditional SaaS demand generation, success in this role is measured by how quickly and efficiently paid programs move ideal customer profile (ICP) buyers from problem awareness → demo → SQL, directly accelerating pipeline growth, deal velocity, and revenue.

This role sits at the intersection of paid acquisition, conversion optimization, and revenue attribution, with a clear mandate: turn intent into sales-ready conversations.

Key Responsibilities

• High-Intent Paid Acquisition (Google Ads & Search)
• Own end-to-end Google Ads and search acquisition, including campaign structure, bid optimization (CPC, CPA), retargeting, and high-converting ad copy.
• Focus heavily on bottom-of-funnel and competitor-displacement campaigns targeting in-market buyers.
• Capture demand from high-intent searches such as:
  
  
  

○ Tricentis Tosca alternative

○ AI test automation pricing

○ Managed QA service

Outcome: Immediate, measurable MQLs from teams actively evaluating new QA models, not early-stage curiosity traffic.

• Conversion Rate Optimization (CRO) & Demo-Led Growth
• Continuously optimize landing pages, messaging, and CTAs through A/B testing.
• Use data from tools like Google Analytics and Hotjar to improve demo requests and POC sign-ups.
• Design conversion flows optimized for high-quality demos, not free trials.
  
  
  

AQAAS Context: BotGauge sells outcomes, not licenses. The goal is efficient conversion into sales-ready demos, maximizing ROI and lowering CAC at scale.

• ICP-Focused Audience Targeting (LinkedIn & Intent Platforms)
• Build and manage tightly targeted B2B paid campaigns across LinkedIn and intent platforms.
• Target:
  
  
  

○ Decision-makers: VP/Director Eng, Head of Engineering, CTO

○ Firmographics: Vertical SaaS, FinTech, HealthTech; mid-market to enterprise

Outcome: Higher lead quality by reaching buyers who value outcome-based QA and

managed services, while eliminating spend on non-ICP audiences.

• Full-Funnel Retargeting & Sales Alignment
• Execute stage-based retargeting across awareness, consideration, and decision stages.
• Collaborate closely with lifecycle, email, and CRM teams to align messaging with CRM stages and sales motion.
• Reinforce AQAAS value around:
  
  
  

○ Faster coverage timelines

○ ROI vs hiring or tool-based automation

○ Zero maintenance and ownership burden

Outcome: Reduced drop-off, faster demo bookings, and improved deal velocity.

• Revenue Attribution & Executive Reporting
• Own multi-touch attribution setup across paid channels.
• Produce clear, executive-level reporting that connects paid spend to:
  
  
  

○ MQL → SQL conversion

○ Pipeline created

○ Closed-Won revenue

Outcome: Full accountability and visibility for founders and leadership into the financial impact of marketing investments.

What Success Looks Like

• Consistent flow of high-intent, sales-ready demos
• Faster MQL-to-SQL and demo-to-close cycles
• Improved CAC and predictable pipeline contribution
• Clear linkage between paid spend and revenue
  
  
  

Summary

This role is not about “running ads.” It is about building a predictable, scalable AQAAS growth engine, one that improves

lead quality, accelerates time-to-revenue, and delivers measurable business outcomes with discipline and accountability.

How to apply for this opportunity?

• Step 1: Click On Apply! And Register or Login on our portal.
• Step 2: Complete the Screening Form & Upload updated Resume
• Step 3: Increase your chances to get shortlisted & meet the client for the Interview!
  
  
  

About Uplers:

Our goal is to make hiring reliable, simple, and fast. Our role will be to help all our talents find and apply for relevant contractual onsite opportunities and progress in their career. We will support any grievances or challenges you may face during the engagement.

(Note: There are many more opportunities apart from this on the portal. Depending on the assessments you clear, you can apply for them as well).

So, if you are ready for a new challenge, a great work environment, and an opportunity to take your career to the next level, don't hesitate to apply today. We are waiting for you!