Consumer Market Insight - CMI

JOB PURPOSE

To lead the Consumer Market Insight (CMI) and anchor all consumer, market and competitive insight needs that power product portfolio development, category roadmap decisions, GTM planning with Sales, pricing, packaging, campaign strategy, media planning decisions are grounded in consumer and market intelligence to drive revenue, category growth and brand strength. The purpose is to embed consumer-centric decision-making across all marketing, product and GTM initiatives.

KEY RESPONSIBILITIES

1. Strategic Insight & Leadership Advisory

• Serve as the principal insights advisor to the CMO and senior marketing leadership, influencing strategic decisions across product portfolio, category roadmap, GTM, pricing, packaging and brand positioning.

• Identify emerging consumer trends, category shifts and whitespace opportunities that shape long-term business and innovation direction.

2. Unified Consumer, Market & Competitive Intelligence

• Integrate insights from consumer research, retail audits, competitive mapping, digital analytics and business performance to build a comprehensive view of category dynamics.

• Provide forward-looking, action-oriented insights that guide revenue growth, market share improvement and category expansion.

3. Insight-Led Innovation and communication Support

• Drive consumer-backed decision-making across the NPD lifecycle—need identification, concept validation, pricing assessment, feature prioritization, packaging development and post-launch evaluation.

• Collaborate with R&D and Category Marketing to uncover unmet needs and size new category or innovation opportunities.

4. Research Governance & Partner Excellence

• • Lead the annual research agenda aligned to business priorities, GTM needs, regulatory support and marketing interventions.
• • Manage research partners to ensure methodological rigor, superior insight delivery and seamless translation of findings into business impact.

EDUCATIONAL QUALIFICATIONS

Graduate + Master of Business Administration (preferred)

WORK EXPERIENCE

Minimum 10-15 years of experience in driving Consumer Insights in CD, FMCG, FMCD/FMEG industries; experience in market research organizations preferred.

PREFERRED/ ADDITIONAL REQUIREMENT

• Strong proficiency in both quantitative & qualitative research methodologies

• Experience with syndicated data (retail audit, brand track, digital analytics)

• Ability to connect insight across product, GTM, media effectiveness, communication and business impact

NO OF REPORTEES: None

INTERNAL / EXTERNAL INTERFACE

• Chief Marketing Officer
• Category Marketing Heads (Product Portfolio, GTM, Pricing, Packaging, ATL/BTL)
• Media Management Head (Digital, Social, Traditional, Web)
• Sales Team
• R&D
• Regulatory, Research, Media & Analytics Agencies