Business Development Associate

About GenY Medium

GenY Medium is a strategy-first, independent digital marketing agency. We don’t lead with execution — we lead with thinking. Our work spans the full digital mandate: from shaping brand strategy and performance marketing architecture to creative and channel execution for some of India’s most demanding clients.

With a 100+ member team in Bangalore, we partner with post-Series A startups, D2C brands, and enterprise organisations that expect rigour, accountability, and measurable outcomes from their agency relationships.

Role Overview

The Business Development Associate will be responsible for driving the top-of-funnel business development efforts for GenY Medium by identifying potential prospects and initiating meaningful outreach.

The role involves building targeted prospect lists, engaging with marketing decision-makers across organisations, and generating qualified leads for the Senior Manager – Business Development to pursue and convert. The individual will play a key role in opening doors with the right stakeholders and contributing to the company’s new business pipeline.

Key Responsibilities

* Prospecting & Research: Build and continuously refine targeted prospect lists across D2C/e-commerce brands, funded startups, and enterprise organisations in Bangalore and key metros. Conduct in-depth research on prospect profiles, including their business context, current agency relationships, digital marketing maturity, and potential challenges before initiating outreach.

* Lead Generation & Outreach: Execute structured, multi-touch outreach campaigns across email, LinkedIn, and calls to generate qualified leads and initiate conversations with potential clients. Craft personalised outreach messages that reflect GenY Medium’s strategy-first positioning.

* Relationship Building: Engage with marketing decision-makers such as CMOs, brand managers, growth leads, and founders to introduce the agency’s capabilities and establish meaningful conversations.

* Pipeline Management & CRM: Maintain accurate and up-to-date records of all outreach activities, prospect interactions, and lead qualification notes within the CRM system.

* Internal Coordination: Support the Senior Manager – Business Development in preparing pitch decks, agency credentials, and proposal briefs when required, and participate in pipeline discussions to share insights on prospect behaviour and market signals.

Required Qualifications & Skills

* Bachelor’s degree from a reputed institute.

* 1–3 years of experience in media sales, ad sales, digital advertising sales, or a comparable business development role with outbound prospecting experience.

* Familiarity with digital marketing and advertising concepts to confidently engage with marketing decision-makers.

* Communication Skills: Excellent written and verbal communication skills, with the ability to craft compelling outreach messages and engage senior stakeholders.

* Relationship Building: Ability to initiate conversations and build rapport with marketing leaders and decision-makers.

* Organizational Skills: Strong ability to manage multiple prospects, maintain follow-ups, and track outreach pipelines effectively.

* Personal Attributes: Highly organised, resilient, and self-motivated, with a natural curiosity about business and marketing and a persistent approach to outbound business development.